Give to Get Marketing PowerTips Newsletter
Today's PowerTips Article:
How to Create Marketing Magnets
for Your Business
Part 1
by Joe Gracia
www.givetogetmarketing.com
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Hello Fellows
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Dear Joe,
I really like your newsletter and the ideas you share. I'd like to start using your concepts in my marketing materials -- ads, fliers, letters, etc. -- but every time I sit down to write one I am faced with writer's block. My creative side disappears.
Any advice to help me 'breakthrough' would be appreciated.
Barb, Orlando, FL
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Dear Barb,
Help is on the way!
Actually you can give your creative side the day off.
Writing effective marketing pieces doesn't take creativity, it takes a step-by-step 'system,' and that's what you're missing.
Here's a Powerful Concept
Before I get into explaining that step-by-step system, I'd like to share a simple, but powerful concept that can help any business make more sales, more easily.
Most small businesses make the mistake of asking for the sale immediately. They run what I call 'One-Step' ads that try to sell their product or service in one, quick and easy step.
Anyone who has tried that approach knows how frustrating it is. Very few people respond to that approach. They often don't know enough about you or your business at that point to make an informed buying decision. The more you press, the more frustrating it becomes.
Mike, a small business owner, was using that approach and wasn't happy with his results. Actually, that's an understatement, he was ready to give up, and shut his business down. That's how bad his results were.
We showed Mike that his approach was all wrong for a small business. What he needed was a new approach that made it easier for his customers to check out what he was offering before they had to make a buying decision.
We showed Mike how to make a few simple improvements to his marketing process that made a huge difference to his results. After the changes he began attracting endless streams of people who were very interested in what he was selling. That's what Mike was always hoping for.
'If I can just attract enough people who are interested in what I'm selling, I have no problem making sales,' Mike said.
That should be the first step of any effective marketing process. First attract lots of people who actually want what you are selling. It's a heck of a lot easier to make the sale when you are talking to people that are actually interested in what you have to say.
With this new approach, Mike's business made a dramatic turn-a-round. That's not surprising. That's the logical result when you replace an ineffective marketing process with an effective one.
Now, let's get back to Barb's question and the step-by-step system we promised.
An Amazing 3-Step System
We're going to make the system so easy for you, that you'll be creating powerful marketing pieces within minutes of reading this newsletter. Your prospects and customers will find them nearly impossible to resist.
This system only has three parts to it.
1) Tell them what you have for them.
2) Tell them why and how it will make them happier or their lives better.
3) Tell them how to get it.
In a nutshell, that's it.
Well, of course, there are a few more details to each step, but if you follow those three simple steps, you'll have a firm foundation for creating marketing pieces that work.
1. Tell Them What You Have for Them
So many people mistakenly think that marketing is all about being creative, cute or clever. It isn't.
It's all about 'telling people what you have for them.' Clear and to the point -- pure and simple.
You've heard us say a million times, that 'Marketing is all about helping people get what they want.'
Well, telling people what you have for them, is a direct extension of that concept.
Hopefully, what you have for people is something that they actually 'want.' If you don't have what they want, then they are not going to respond no matter what you say.
Should you tell everyone what you have?
NO!
You should only tell the people who 'want' what you are offering. Anyone else is a waste of your time, money and energy.
This is called Targeting.
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We'll continue Part 2 in our next issue.
If you have any comments you'd like to share about this article, just hit reply and send me an email.
Until next time, we wish you the very best marketing success.
Joe Gracia
Give to Get Marketing
http://www.givetogetmarketing.com
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About the Author:
(c) Copyright 2000-2011 by Joe Gracia
Joe Gracia is small business marketing expert with over 30-years of hands-on experience. You can get hundreds of marketing tips at his www.givetogetmarketing.com web site, or sign up for this Give to Get PowerTips Newsletter at www.givetogetmarketing.com/free-ezine.html
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