The Definitive Guide to AdWords Display Targeting

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SEW Daily March  6, 2012  RSS  Like  Follow The Definitive Guide to AdWords Display Targeting March 6, 2012 - AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. Alistair Dent  |  Print version The Link Prospector's Guide to the Tilde March 6, 2012 - Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips. Garrett French  |  Print version Bing Search First to Test Facebook's New Logout Page Ad March 6, 2012 - Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. John Rampton  |  Print version Advertisement Link Building Essentials Workshop This 4 hour, hands-on training workshop starts with the basics of link building and finishes with advanced content development strategies you can take back to the office and implement right away. Walk away with a clear understanding of link popularity and how to use it to your advantage as well as an arsenal of link building tactics, tips and sources. Hosted at SES New York, March 19 at the Hilton New York. Limited to 40 Seats. Register today » As Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google March 6, 2012 - Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests focused on search technologies, with particular interests in text, web mining, and algorithm design. V3  |  Print version Google, Senator Agree to Mobile Privacy Meeting March 6, 2012 - In a letter to the FTC, U.S. senator Charles Schumer expressed concerns that privacy rights may be infringed as contact names, telephone numbers and email addresses are acquired from Android smartphone devices without user permission. V3  |  Print version Bing Testing New SERPs Design, Local Search Layouts March 5, 2012 - Bing's new search engine results page design, with the sidebar moved to the right of the page and prominent user account controls, is rolling out to more users. They're also testing new local search results layouts and placement. Miranda Miller  |  Print version 7 Excellent Speakers on Why You Must Attend SES New York March 5, 2012 - SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to PPC, to display, to analytics, and more. Andrew Davis  |  Print version Google Street View has Patent, Urination Problems March 5, 2012 - Google Street View has often been the subject of controversy. The latest: Google and Apple are facing a patent lawsuit for Street View technology used on the iPhone and iPad, while a urination image is causing legal troubles for Google in France. Danny Goodwin  |  Print version SEO & Personalization: An Evolving Relationship March 5, 2012 - The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. Josh McCoy  |  Print version PPC Ad Optimization: 6 Top Elements to Test March 5, 2012 - Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what's stopping us from doing so on a regular basis? Here are six elements start your PPC ad testing and optimization journey. Noran El-Shinnawy  |  Print version How to Increase Your Local Business Facebook Reach in Minutes a Day March 5, 2012 - Facebook marketing for local stores doesn't have to be time consuming or expensive. Be creative, be real, and be consistent. Here are quick tips and tricks to help local brick-and-mortar businesses connect in a meaningful way and win over new fans. Miranda Miller  |  Print version   Webinars Upcoming Events Content Creation: Plan It, Spec It, Get It Written! March 6, 2012 1:00pm EST / 1:00am PST Marketfish - A Success Story on How Data Privacy Helped Drive up Online Service Adoption March 14, 2012 1:00pm EDT/10:00am PST SES New York March 19-23, 2012 SES Shanghai April 16-18, 2012 SES Toronto June 11-13, 2012 SES San Francisco August 13-17, 2012 SES Hong Kong September 2012 SES Chicago November 12-16, 2012 SES Singapore November 2012 Featured Jobs White Papers Onward Search: Traffic Coordinator Salary:$20-$25 an hour: Onward Search: Are you accustomed to the fast paced, somewhat chaotic environment of an advertising agency? Do you like working in an atmosphere that offers a different scenario and challenge everyday? Dallas, Texas Onward Search: PHP Developer Competitive: Onward Search: Looking to work at the coolest Interactive Design studio in Atlanta? You'll be right in the heart of the most creative section of Atlanta, Little 5 Points. 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