Conversion Optimization: 5 More Things to Test March 7, 2012 - You've run your share of testing to win over the HiPPO's, you've proven your mettle, and won some deserved attention from your peers. What's next along the golden path of optimization? Where do you go for follow-up ideas on what and how to test? Garry Przyklenk | Print version
PPC Split Testing: Who, What, Why & How March 7, 2012 - Your AdWords split tests should consist of four tuners: the who, what, why, and how. Start with the weightiest question of who, and then successively plan and fine tune your PPC advertising ideas with ever more precise degrees of tuning. Howie Jacobson | Print version
Google Encrypted Search Going Global March 6, 2012 - Encrypted search is expanding internationally for signed in Google users, Google announced yesterday. That means you can expect to find less search query data thanks to the default secure socket layer (SSL) Google has enabled on searches. Danny Goodwin | Print version
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Google, Facebook Briefly Caught in Danish Child Porn Filter March 6, 2012 - A simple human error resulted in the exposure of a serious systems design flaw in Denmark March 1st. A police officer accidentally copied a list of 8,000 legitimate domains, including Google and Facebook, to the child porn domain blocking directory. Miranda Miller | Print version
The Definitive Guide to AdWords Display Targeting March 6, 2012 - AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as well for you as search. Here's everything you need to know about bidding, optimization and much more. Alistair Dent | Print version
The Link Prospector's Guide to the Tilde March 6, 2012 - Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde operator in guest post prospecting for the health space – what worked, what didn't, and some helpful tips. Garrett French | Print version
Bing Search First to Test Facebook's New Logout Page Ad March 6, 2012 - Facebook is in the process of testing a new logout screen page ad unit that was unveiled last week. When you log out of your Facebook account you could be greeted with a full Bing home page, complete with a large photo and a search box. John Rampton | Print version
As Yahoo Layoff Rumors Swirl, Labs Chief Heads to Google March 6, 2012 - Yahoo's woes continue after it confirmed it will lose the head of its labs unit, Prabhakar Raghavan, to Google. Raghaven's research interests focused on search technologies, with particular interests in text, web mining, and algorithm design. V3 | Print version
Google, Senator Agree to Mobile Privacy Meeting March 6, 2012 - In a letter to the FTC, U.S. senator Charles Schumer expressed concerns that privacy rights may be infringed as contact names, telephone numbers and email addresses are acquired from Android smartphone devices without user permission. V3 | Print version
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