id33b1: 4 brands that took a stand

marți, 6 martie 2012

4 brands that took a stand

 
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iMedia Connection: Connecting Marketing Community
  March 6, 2012 issue Forward this newsletter  |   Subscribe  |   View online
 
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4 brands that took a stand
By Michael Estrin
Should brands talk politics, religion, and social issues? These brands did. See if it worked out for them.
Top 10 Brands in Video: Super Bowl winners and losers
By iMedia Editors
With the Super Bowl landing on Feb. 6 this year, it was a big month for social video advertising. The chart this month has its biggest view counts ever, with all but one Super Bowl brand making the top 10.
How to create a killer ad proposal
By Jon Steinberg
Responding to RFPs with the highest quality of client-specific mock-ups is becoming increasingly important. Here's how you can wow potential clients.
A marketer's guide to mobile video advertising
By Paul Bremer
As media consumption continues to shift toward mobile, marketers need to stay ahead of the curve. Here are five basic rules to ensure an advanced mobile video advertising campaign.
LATEST BLOG POSTS More posts
5 Ways Facebooks New Timeline for Brands Affects Your Business
By David Clarke
Facebook is launching Timeline for brands to establish a stronger relationship between brands and consumers. Through real-time sharing and the Timeline, Facebook is continuing its path to a more integrated and personal Web. New features include...
Are Marketers Seeing ROI On Billions of App Downloads?
By Jeff Hasen
Over the weekend, Apple announced that it had reached the 25-billion download mark through its app store, which opened in 2008. Further, the company counted 550,000 apps and has reportedly paid developers more than $4 billion in royalties. Impressive...
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SUMMIT COVERAGE More photos
Linda Tilt, Manager, Interactive Marketing, Oreck Corporation
Jennifer Wainwright, Marketing Manager, Valvoline Instant Oil Change
Brant Schmitz, Online Marketing Manager, Snap Fitness

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