Up Market |
- Streamline Your Etsy Workflow – Social Media Marketing
- What’s Shiny and Turns Tricks?
- What Is Social Media?
- How to Market Your Art
| Streamline Your Etsy Workflow – Social Media Marketing Posted: 25 Feb 2012 09:00 AM PST You don't need to have an Esty presence to benefit from this piece on how to use social media very effectively.  |
| What’s Shiny and Turns Tricks? Posted: 25 Feb 2012 06:00 AM PST Almost every PC or laptop sold in America comes with software from a certain company in Redmond, Washington which is how most people view the Internet. Well, that's not right. I just lied to you. Really, only about 20% of the browsing is done on Microsoft Explorer. It will come to many people as no surprise that the 'Firefox' browser is the most popular, and Google's 'Chrome' is second, but steadily rising. (Source: http://www.w3schools.com/browsers/browsers_stats.asp ) I am personally a fan of Chrome, since it has become a more mature product. If you are in that 20%, and use your browser for basically personal use, you may be wondering what difference it makes. However, if you use a browser for work, that's a different story. Now, your browser is a tool (or it should be). This is where Firefox and Chrome separate themselves. 'Plug-ins', or 'extensions' are small programs that you can add to your browser to add functionality, and all three of the browsers have them available. The difference is how many are available. I will address Chrome, which has thousands of them. First, a cheap parlor trick, just for fun. If you have Chrome installed, type "Do a barrel roll" (without the quotes) into the URL window. You should see something like this: Yes, the contents of the browser do a 360-degree turn. That's fun for a couple of times, but certainly not a reason to dump your old browser for Chrome. And that doesn't even need an added extension. That little maneuver has nothing to do with the value of Chrome. It's the thousands of other extensions which can improve your productivity. I don't recommend loading up with a ton of these. They do use up some computing power. I will give you an idea of a few things you will find if you decide to try Chrome and search the available extensions. I can take a screen-shot and mark it up. I can retrieve closed sites (faster than 'History'). I can remove all the ads and have only the article to read. I can save any page or article to my computer… and the cloud. I can merge PDF files, even "unlock" them… all in my browser. One thing that I can't do is list all of the great tools you might find if you take some time to check out Chrome. Full disclosure: I have none. I just like people to discover new ways to work (and play) more efficiently… without spending money. Now, do a barrel roll!  |
| Posted: 24 Feb 2012 05:00 PM PST Still unfamiliar with social media? Here's a primer.  |
| Posted: 24 Feb 2012 01:30 PM PST
Once your work was completed, you emerged, blinking, and hoped that someone would come along and buy your work. Or, even better, that you’d snag a patron, your own personal Borgia to support you throughout your lifetime. The Borgias are long gone now. Art has changed too. It’s now public, global, and a shared activity. Now, you can take fans behind the scenes in your studio, share pictures of works-in-progress, and easily update clients on how “their” artwork is progressing. Some even do live “art shows” on the web, taking requests, and filming the process as they create. Or, share your work on Google Plus and other platforms, and build your audience. It doesn’t have to be a huge audience. Artists don’t need to be Oprah; you need to reach the right people (not all the people). What does count is making a true connection (something the Borgias really weren’t very good at). These three artists have very different passions (one more different than the others), but all use the web and blogs to promote their art and build a tribe of fans. Donna von Hoesslin loves the ocean. She learned to surf in 2003 and made the ocean her mission. Her handmade necklaces and earrings are created from found ocean treasures such as sea glass, shells, and even surfboard resin (!). The result is simple, elegant, and quite beautiful. David F. P’u'u’s photographs capture the movement and beauty of nature. His images of waves and light sparkle, even on a computer screen. One of my favorites is of a wave that circles in on itself. I also love his “mermaids.” Oh, and he’s engaged to Donna (wish them well!). On the other hand, Martin Whitmore’s art has no oceans. If there were glass, it would probably be broken and jagged. There are no mermaids. The best way I can describe it is pinup girls meet Dawn of the Dead. I’m betting he’s actually a big softy. Image public domain via Wikimedia Commons
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In the time of the Borgias, being an artist was lonely. You worked alone, in your studio (shhh! I’m working on my art), without much contact with other people.| You are subscribed to email updates from Upmarket To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
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