Give to Get Marketing PowerTips Newsletter
Today's PowerTips Article:
The Secret to Success:
Understand Marketing
And The Give to Get Approach
by Joe Gracia
www.givetogetmarketing.com
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Hello Fellows
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One of the biggest reasons people fail to make more money from their businesses, is because they don't understand what marketing is all about.
They mistakenly believe that marketing is about convincing people to buy their product or service. Or they think that marketing can somehow 'hypnotize' people into wanting their product or service.
Neither of those beliefs is true.
Here's the truth and the key to attracting more business than you ever dreamed possible.
Marketing is about 'Helping people get what they want.'
Period. Everything that we have ever done to market our business has been designed to help people get what they want.
We choose products that we know people want to buy, not products that we want to sell.
We provide many of our products in both print and digital formats, because that is what our customers want.
We offer an iron-clad, full-year, money back guarantee on our marketing course, because that is what our customers want.
We designed our Web site in a way that makes it easy for people to find what they are looking for, because that is what our customers want.
We simplified the way we teach people about marketing their businesses by removing all of the complex concepts and confusing marketing jargon, because that is what our customers want.
I could go on and on, but I sincerely hope you get the message. You must design your product/service, your business, your marketing and sales processes, etc. in a way that helps your customers get exactly what they want.
How can you discover what your customers want?
Just put yourself in your customers' shoes to see the world as they see it. Every time you are in customer mode, ask yourself if you are happy with every aspect of the buying experience.
Do you experience some frustrating elements in the process?
Have you ever encountered an employee who wasn't as attentive or professional as you would have liked?
Did the business make you feel important, even before you made your purchase?
Did your purchase meet or exceed your expectations?
Look at your business from the eyes of your prospective customers and improve each aspect to make them as happy as possible when interacting with your business.
People are searching, literally searching, for businesses that will treat them the way they want to be treated, with professionalism and respect.
They are also searching for products and services that deliver what they promise. They're looking for businesses they can trust.
And they are searching for businesses that make the buying experience easy and problem free.
Master the Give to Get Approach
We're not talking about a one-way street, where you give and you get nothing in return. We're talking about a powerful approach that gives your business a tremendous leap ahead of your competition.
When you give your prospects and customers what they want, you get their immediate sales, future sales and the sales of their friends and neighbors. A true 'Give-to-Get' proposition. You win, and your customers win. That's the way it should be.
People want their buying experience to be as pleasant and as smooth as possible. The Give-to-Get approach is about designing your business and all of its systems so that you give your prospective customers what they want at each step of the buying process.
If your customers want information about your products or services, or your business, provide it to them in an easy to obtain format. Perhaps as a brochure, info-pak or even a Web site.
If your customers would like to try your product or service before they buy, if it makes sense in your type of business, then give them the opportunity to sample what you offer.
Here's an example we've told you about before. The Big Easy, a Cajun style fast food restaurant, offers samples of its Bourbon Chicken to people passing by. A high percentage stop and buy after trying the sample. After they've purchased for the first time, many become lifetime, repeat customers. All because of a simple sample.
We were in the market for some bar stools recently and stopped by a retail outlet that specializes in bar stools.
We saw a set we liked but weren't quite convinced. The owner told us to take one home with us and try it out to make sure it was right for us. We did, and he made a sale.
Of course, he took our credit card number before we walked out of his store so he was protected. But by taking him up on his 'Give-to-Get' offer he put his business way ahead of his competitors. The sale was practically closed the minute we took possession of the 'sample' chair.
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If you have any comments you'd like to share about this article, just hit reply and send me an email.
Until next time, we wish you the very best marketing success.
Joe Gracia
Give to Get Marketing
http://www.givetogetmarketing.com
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About the Author:
Copyright 2000-2011 Joe Gracia. All rights reserved.
Joe Gracia is small business marketing expert with over 30-years of hands-on experience. You can get hundreds of marketing tips at his www.givetogetmarketing.com web site, or sign up for this Give to Get PowerTips Newsletter at www.givetogetmarketing.com/free-ezine.html
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