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Business Know-How Newsletter
In This Issue:
* 7 Steps to Market a Service
* Verbal Self-Defense Strategies
* 5 Ways Small Businesses Can Improve Their Ads
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7 Steps to Market a Service
Marketing a service isn't the same as
marketing products. Your relationship with customers is more important,
so building those relationships has to take priority. Here is a seven-
step model you can follow to successfully market professional services.
http://www.businessknowhow.com/marketing/marketservices.htm
Verbal Self-Defense Strategies
If there's one thing politicians have mastered, it
is defending their actions and statements. And though you might be
tired of the political commercials, interviews and debates dominating
the airwaves these days, there are a few things you can learn from
them about defensive communication.
http://www.businessknowhow.com/growth/political.htm
5 Ways Small Businesses Can Improve Their Ads
Small businesses don't have the luxury of being able to test numerous
marketing campaigns since they are usually working with a very tight
budget. These five tips can help small businesses improve their
advertising techniques without spending a lot of money.
http://www.businessknowhow.com/marketing/improveads.htm
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