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Greetings The last few weeks I've spent pondering the latest developments in social media, including the rise of Instagram. What value can Instagram have for our social media marketing efforts? I will reveal all of my experience working with a client who is infatuated about Instagram in a blog post coming soon on my recommendation for brands to have a presence there. In the meantime, my most recent blog post looking at the recent changes in the Klout algorithm and the topic of influencer marketing got a tremendous amount of response from the social media community. If you haven't read it yet, check out what experts like Jeremiah Owyang, Mari Smith, Jay Baer, Mark Schaefer, Jason Falls and others have to say about Klout in 13 Experts Chime in on Klout's New Algorithm to Determine Social Influence.
A number of social media companies have stepped forward to partner with us to provide our community with special benefits. The first of those is the giveaway of two free tickets to the INBOUND 2012 that is happening this week in Boston. Read below for further details - and keep your eyes peeled for another chance for a free pass to a social media conference coming soon!
We're also having two free social media webinars this week, on LinkedIn as well as Social CRM, which many of you have already signed up for. These are educational events where we are trying to provide you, our readers, more value - and engagement - above and beyond our blog posts. If you've already signed up, please feel free to pass on information about these webinars to your friends or anyone else that might be interested!
In this issue:
Contest! INBOUND 2012, the definitive place to be for learning about and networking with other Inbound Marketing professionals, with speeches by Gary Vaynerchuk etc. and a performance by Cyndi Lauper (!), is happening this week in Boston. HootSuite Partners (@HootPartners) has partnered with us to give YOU TWO FREE COMPLIMENTARY PASSES TO INBOUND MARKETING SUMMIT! Each pass is a walk-in all-access pass valued at $849 ... so if you live in Boston or have the chance to go there this week, here's how you can win a free pass:
1) Tweet this.
2) Email me this.
You must perform 1 AND 2 to qualify. The winner will be notified by me via email on Monday, August 27 at 1 P.M. EDT/10 A.M. PDT. GOOD LUCK!!!
Upcoming Windmill Networking Events Free Webinar: 30 Minutes to Maximizing LinkedIn - The Free Webinar - August 28 http://maximizesocialbusiness.enterthemeeting.com/m/DFZLTS8P
Many of you have already downloaded my free ebook of the same name (and if you haven't done so there's a link later in this newsletter!), and similar to what I discuss in the ebook, my approach on the webinar will be this: As professionals and businesses, how can we truly maximize our time on LinkedIn and take advantage of all of the functionality that it has?
Join me (@NealSchaffer) for this complimentary webinar where I will cover:
- My top LinkedIn profile advice
- A strategic approach to LinkedIn connections
- How to engage on LinkedIn
- And much more...
NOW is the time for you to optimize your LinkedIn presence and reap the rewards. Let this free webinar from Windmill Networking help you get networking the right way!
Register for the free webinar here.
Free Webinar: 10 Ways B2B Salespeople Should Be Leveraging Social CRM - August 30 http://maximizesocialbusiness.enterthemeeting.com/m/HW9V717T
Hosted by Windmill Networking Founder Neal Schaffer (@NealSchaffer), Windmill Networking B2B Sales Specialist Craig Jamieson (@CraigMJamieson) joins us for an hour of learning about Social CRM (SCRM).
SCRM has the potential to radically change the way salespeople do business because social media is all about relationships. The promise of SCRM is to integrate our social networking activities, and relationships, into the traditional CRM model. In fact, it might better be referred to as a SRM or Social Relationship Manager. While this is still a relatively new field, many of those promises are available today. As a B2B sales professional, you can leverage these advantages and if you are not doing so already, the ship’s about to leave the port and you ain’t gonna’ be on it.
Craig Jamieson has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Sales Results LLC in Boise, Idaho which owns and operates NetWorks! Boise Valley B2B Networking Groups, is a Nimble Social CRM Solution Partner, and Craig also conducts workshops and seminars relating to sales and social business applications.
Join us (@NealSchaffer & @CraigMJamieson) for this complimentary webinar where Craig will cover:
- Defining Social CRM
- Discovering new opportunities through SCRM
- Expanding your network in a targeted, relevant way utilizing SCRM
- And much more...
NOW is the time for you to learn about and take advantage of Social CRM. Let this free webinar from Windmill Networking help you start utilizing new technology the right way!
Click here for more information and to register.
Webinar: Linked In or Linked Out: Learn How to Generate REAL Business Using LinkedIn - September 11 http://www.raintoday.com/library/live-webinars/linked-in-or-linked-out-learn-how-to-generate-real-business-using-linkedin-schaffer/
LinkedIn is the world's largest professional network. And for B2B service professionals, it might be the most powerful social media network for generating leads and getting new clients. More than 175 million people use it, and executives from all 2011 Fortune 500 companies are among them. Yet few realize LinkedIn's potential, and even fewer take advantage of its business development tools and features. To make sure you're getting the most out of the network, join me for this interactive webinar .
In this live event, I'll provide advice from my critically acclaimed book, Maximizing LinkedIn for Sales and Social Media Marketing. Join me and learn how to take advantage of this powerful social network and grow new business for your company.
Specifically I will help you: - Understand the "LinkedIn Mindset" and LinkedIn's unique role in social media
- Create a sales-oriented LinkedIn profile
- Generate connections that drive business
- Realize the power of LinkedIn Groups
- Unearth new possibilities with LinkedIn Companies
- And much, much more
If you're curious as to the potential on LinkedIn for your business or you have any questions or doubts about the platform, this is your chance to leave enlightened with concrete strategies and tactics to take your social media marketing to the next level.
Click here for more information and to register.
Free eBook & Book Samples  If you were a member of this list and were not able to download the free ebook "30 Minutes to Maximizing LinkedIn" as well as free samples of my two LinkedIn books "Maximizing LinkedIn for Sales and Social Media Marketing" and "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn," they are available for immediate download by clicking here.
Upcoming Social Media Conferences Social Fresh WEST - San Diego - September 27-28, 2012
http://wind.mn/socialfreshsd
An AMAZING two-day social media educational event featuring speakers from Citibank (Frank Eliason), Hubspot (Mike Volpe), Edelman Digital (Michael Brito), Citrix (Justin Levy), and many more!
Click here for more info.
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Free Whitepapers & eBooks A collection of resources recommended by Neal.
"A 5-Step Plan for Running C2B -- Your Guide to Social Intelligence"
Stimulate your thinking and help your social intelligence planning by reading this 5-step plan to optimize your Customer-to-Business (C2B) strategy. Industry analyst and thought leader Esteban Kolsky interviewed top brands including Coca-Cola, Kraft, Taco-Bell, Hewlett-Packard and others to get their perspective on how companies are using social intelligence today and how things will change in the future. The result of his work is a blueprint for how to operationalize the use of social intelligence throughout your organization. You will learn how to: 1) Drive organization and culture change, within business functions and up to executives, 2) Put the right technology in place to support an enterprise wide approach to social intelligence, and 3) Build a social media P&L and use it to manage your business.
"Can Social Media Measure Customer Satisfaction?"
In theory, online sentiment expressed in social media should correlate with established customer satisfaction metrics. In this white paper, analysis is presented that shows a high correlation between their Net Sentiment Score and published scores from the American Consumer Satisfaction Index (ACSI). Industry benchmarking data for online sentiment scores is also presented. Examine how social media can measure three distinct facets of customer experience.
"How to Attract Customers with Facebook"
A guide to optimizing your Facebook presence for more leads and sales. 67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer acquisition tool yet? Learn how to increase the ROI of your Facebook efforts and attract leads and customers through your campaigns. This eBook will walk you through the steps of planning, implementing, and measuring a successful organic and paid Facebook strategy.
Looking for more free resources? Click here to find them!
Recommended Social Media Reads Some recent and popular posts from Windmill Networking that you want to make sure you check out for a balanced look at social media.
13 Experts Chime in on contributes New Algorithm to Determine Social Influence - Honored to have had 13 social media experts contrubute to this post answering your doubts about the value of Klout for businesses.
3 Ways Businesses Can Use Location Based Services to Integrate Social into the Marketing Mix - Don't forget to include "Local" as part of your social media marketing mix!
Six Reasons Why WordPress Bloggers Should Switch to WP Engine Website Hosting - WP Engine is what Windmill Networking runs on - and is highly recommended for your WordPress site, too.
10 Tips on How To Create High Quality Content for Blogs, Newsletters, and Other Content Marketing Initiatives - After reading this you'll understand why I say there's never any excuse for not having content for your marketing efforts!
10 Ways B2B Salespeople Should Be Leveraging Social CRM - A preview of our upcoming Windmill Networking webinar on Social CRM for B2B Sales.
Pinterest for Social Media Traffic Generation: Nice Pictures or Real Traffic Generation? - If you have any doubts as to Pinterest's ability to generate traffic to your website, you won't have them anymore after reading this.
Social Media Policy for Employers: 6 Additional Key Policies To Update - Laws regarding social media continue to evolve, so here are six key policies that you will want to update to ensure that your social media policy continues to be compliant.
WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business - A must-read on the benefits - and disadvantages - of the WordPress plugin architecture.
Content Marketing: Trend Spotting in the Social Media Wild - How to find the trending topics and rising stories in specific areas related to your market and customer concerns.
Mobile Marketing: Social Sites Are a Mobile Advertiser’s Greatest Weapon - Why one of the biggest and most effective means of optimizing mobile advertising comes in the form of taking advantage of social media.
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Thank you again for making it to the bottom of this newsletter! If I can ever be of any help to you, do not hesitate to reach out to me!
Best regards,
Neal Schaffer
http://windmillnetworking.com |
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