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Greetings It's been a long three months since our last newsletter, and the big news since then has been the buzz behind - and eventual flop of - the Facebook IPO. Meanwhile, LinkedIn continues to impress with solid financial numbers. The business use of Twitter, Pinterest, Instagram, and even Google Plus seems to have stabilized, and while no one can question the SEO benefits for being active on G+, many are still complaining that it's a ghost town. I now include recommendations for having a Google Plus presence, no matter how small it may be, in every social media strategy I create, so I still recommend you invest a little time into engaging there if you haven't already done so.
The commitment of myself to educating both my social media consulting, coaching, and speaking clients as well as my Windmill Networking readers to better leverage social media for business is only stronger, and as part of that I am looking to be doing more webinars as well as free ebooks to offer our newsletter subscribers. This month is the first such Windmill Networking webinar in which I am the host and spotlighting one of our monthly contributors, Social Media for B2B Sales contributor Craig Jamieson. I continue to build up the Windmill Networking website to become your social media for business portal, with content being published every weekday and contributed by almost 20 subject matter experts. If you haven't visited us lately, please make sure you see the latest social business headlines at WindmillNetworking.com.
In this issue:
Upcoming Windmill Networking Events FREE WEBINAR: Drive Customer Engagement with Email + CRM + Social - TOMORROW August 14!
http://wind.mn/exactscribewebinar
I am excited to be presenting together with marketing software leader ExactTarget and data migration and software integration pioneer Scribe Software at this free Drive Customer Engagement with Email + CRM + Social webinar
Your customers and the data about them represents the single most valuable asset that exists within your organization. To ensure you’re using every customer interaction as an opportunity to better market to your customers and prospects with information that matters to them, you need their data integrated into one location… your Customer Relationship Management (CRM) system.
Join this webinar for a discussion on leveraging your CRM data to drive your most effective interactive marketing campaigns.
On this webinar you will:
• Understand how to integrate marketing around one source of the truth
• Explore the evolution of 1:1 marketing to include social and other content located in your disparate applications
• Confirm how to put the process and technology in place and take action
Click here for more information and to register.
WEBINAR: Twitter for Business Webinar - August 21
http://www.experts-connection.com/business.aspx
I'm doing an encore performance of my popular TWITTER FOR BUSINESS: A Step-by-Step Guide to Understanding, Leveraging & Maximizing Twitter webinar. As I continue to progress on the content of my 1st Twitter book, "Maximizing Twitter for Business," I am slowly previewing content from that upcoming book in speeches nationwide, and now I am happy to announce an encore of this dedicated Twitter for Business webinar on August 21, 2012.
How can a platform that is seemingly so simple be so confusing to many? Why are brands embracing Twitter and what are they doing with the platform?
For those who are still doubting why marketers should use Twitter, or those who want to know how to take their Twitter marketing to the next level, this webinar will provide insight and answers. I will provide a step-by-step guide to best maximize Twitter for business. In this 90 minute teleseminar you will learn:
- What opportunities Twitter provides to business.
- How Twitter is staring to permeate corporate organizations.
- How to create a Twitter strategy.
- How to integrate Twitter into your marketing mix.
- Twitter business case studies and how they apply to your business.
- Recommended Twitter tools to make your tweeting more efficient.
- Everything you always wanted to know about hashtags, Twitter chats and how to gain more followers
Please click here to find out more about and register for this webinar.
FREE WEBINAR: 30 Minutes to Maximizing LinkedIn - The Free Webinar - August 28 http://maximizesocialbusiness.enterthemeeting.com/m/DFZLTS8P
Many of you have already downloaded my free ebook of the same name (and if you haven't done so there's a link later in this newsletter!), and similar to what I discuss in the ebook, my approach on the webinar will be this: As professionals and businesses, how can we truly maximize our time on LinkedIn and take advantage of all of the functionality that it has?
Join me (@NealSchaffer) for this complimentary webinar where I will cover:
- My top LinkedIn profile advice
- A strategic approach to LinkedIn connections
- How to engage on LinkedIn
- And much more...
NOW is the time for you to optimize your LinkedIn presence and reap the rewards. Let this free webinar from Windmill Networking help you get networking the right way!
Register for the free webinar here.
FREE Webinar: 10 Ways B2B Salespeople Should Be Leveraging Social CRM - August 30 http://maximizesocialbusiness.enterthemeeting.com/m/HW9V717T
Hosted by Windmill Networking Founder Neal Schaffer (@NealSchaffer), Windmill Networking B2B Sales Specialist Craig Jamieson (@CraigMJamieson) joins us for an hour of learning about Social CRM (SCRM).
SCRM has the potential to radically change the way salespeople do business because social media is all about relationships. The promise of SCRM is to integrate our social networking activities, and relationships, into the traditional CRM model. In fact, it might better be referred to as a SRM or Social Relationship Manager. While this is still a relatively new field, many of those promises are available today. As a B2B sales professional, you can leverage these advantages and if you are not doing so already, the ship’s about to leave the port and you ain’t gonna’ be on it.
Craig Jamieson has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. He is the managing partner of Sales Results LLC in Boise, Idaho which owns and operates NetWorks! Boise Valley B2B Networking Groups, is a Nimble Social CRM Solution Partner, and Craig also conducts workshops and seminars relating to sales and social business applications.
Join us (@NealSchaffer & @CraigMJamieson) for this complimentary webinar where Craig will cover:
- Defining Social CRM
- Discovering new opportunities through SCRM
- Expanding your network in a targeted, relevant way utilizing SCRM
- And much more...
NOW is the time for you to learn about and take advantage of Social CRM. Let this free webinar from Windmill Networking help you start utilizing new technology the right way!
Click here for more information and to register.
Free eBook & Book Samples  If you were a member of this list and were not able to download the free ebook "30 Minutes to Maximizing LinkedIn" as well as free samples of my two LinkedIn books "Maximizing LinkedIn for Sales and Social Media Marketing" and "Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn," they are available for immediate download by clicking here.
Upcoming Social Media Conferences BlogWorld & New Media Expo - Las Vegas - January 6-8, 2013
http://wind.mn/bwe2013lv
The definitive social media event of the year will be in Las Vegas early next year during the Consumer Electronics Show. Book NOW to ensure that you get your tickets!
Click here for more info.
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Looking for a Go2Webinar alternative? Check out MeetingBurner! It's the webinar platform that I use for my own webinars, which is why I can recommend it to you!
Free Whitepapers & eBooks A collection of resources recommended by Neal.
"5 Ways to Boost Facebook EdgeRank Scores & Increase Reach"
88% of engagement on Facebook happens in the News Feed, not on Fan Pages. But how do you get noticed? Everything you share on Facebook gets an EdgeRank score which determines whether or not it will show up in the News Feed. Understanding the secrets of the EdgeRank algorithm will unlock access to a larger audience on Facebook and help increase your businesses response and conversions.
"How to Crush Your Competitors on Social Media in 30 Days"
You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine! After you read this eBook, you'll have a social media marketing program that makes your competitors sweat. Frankly, they won't know what hit them. So tell them to watch out (or better yet, catch ‘em by surprise) ... it's time for you to start your 30-day training regimen for social media domination.
"The Top Inbound Marketing Metrics for B2B Marketers"
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline. Leads from SEO, social media, and PR often cost less and convert at a higher rate than leads generated from traditional outbound campaigns. But inbound marketing isn't free. As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. Get this free ebook authored by MarketingProfs to learn: Which inbound marketing metrics prove the success of your programs, Which metrics are great indicators of future success, and How to calculate inbound marketing ROI.
Looking for more free resources? Click here to find them!
Recommended Social Media Reads Some recent and popular posts from Windmill Networking that you want to make sure you check out for a balanced look at social media.
Who are the Top 15 Thought Leaders in Social Media Today? - If you scroll through the comments you'll see the controversy that this post created, but I still think it was helpful to many in exposing you to some great people you might not have heard of!
How to Build Search Engine Ranking Power with a Google Plus Brand Page - The SEO benefits of having a Google Plus brand page. Read NOW and implement!
New Features That Make Google+ a No Brainer for Business Marketing - In case you haven't jumped on board the Google Plus bandwagon, here's some new reasons to do so!
How Hotels and Restaurants Can Benefit from Social Media Events - Social media events can allow hotels and restaurants to grow their following and engage with their fans. Here's how.
The Big Data Impact on Social Media Marketing - Big data will change everything, including how we look at social media marketing. An insightful look into the future of social business.
Social Media Influence: Understanding the New Generation ¨C¨ - If you want to understand the potential power of social media influence, you need to first understand the new connected Generation "C."
Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship - How social media can help nonprofits better approach these basic four steps to fundraising.
Why BranchOut, the LinkedIn of Facebook, Deserves Your Professional Attention - An interview with the Community Manager for the "LinkedIn of Facebook," BranchOut.
How to Use Video as Part of Your Social Media Marketing Strategy - Video can play a powerful role in your social media marketing strategy. Here's how to make that happen.
Five Killer Content and Social Media Marketing Resources - A definitive list of definitive content marketing for social media resources.
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Thank you again for making it to the bottom of this newsletter! If I can ever be of any help to you, do not hesitate to reach out to me!
Best regards,
Neal Schaffer
http://windmillnetworking.com |
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