Why agile marketing is the future of digital advertising

August 14, 2012 Issue Subscribe | View online Why agile marketing is the future of digital advertising By Simon Ward The roles of brand manager and digital marketer are both essential to brand health -- yet neither is without fault. Discover how an agile brand management system can help align your strengths. 3 websites tapping into rapid-growth audiences By Marcus Jiménez Modern brands will quickly spoil if they fail to engage the rising Hispanic and African-American audiences online. Here's how to digitally connect with the "new American mainstream." Why your brand content is failing By Will Campbell Marketers need to weave a strong universal message throughout their content. Here is why your audience is the critical element. 5 ways social media can help avert a crisis By Cliff Stein A social media campaign can be executed at any time, providing an immediate and far-reaching response to any PR disaster. Here's how to use it to your benefit. Blog Posts 5 principles that helped a directing team go viral on YouTube By Steve Caplan Marketers and creatives alike are on a quest to find the map leading to the gates of Viral Valhalla. What is it that makes a video break-out? Why does some content take off while other efforts fail to leave the launch pad? In this post, we'll look at... Localizing Advertising Budgets By Mark Ailsworth According to U.S. Census data, 75 percent of consumer spending occurs within 15 miles of the average American's front door, meaning 50 percent of the nations GDP is dependent on consumers buying locally. With these statistics in mind, it's important for... Human-Plant Interaction and More at SIGGRAPH 2012 By Neal Leavitt The annual SIGGRAPH conference, which recently concluded in Los Angeles, always draws an eclectic bunch of developers, artists, filmmakers, scientists, academics, and students from around the globe. This year was no exception -- SIGGRAPH reported that... Cover Stories 7 Facebook marketing myths that will sink a campaign The ultimate guide to video marketing on YouTube The dangers of Pinterest What buyers want to hear from sellers The 5 myths of marketing to Millennials Latest Jobs Manager of Backlist Marketing VP Ad Ops - digital media agency Product Marketing Manager Ad Platform Manager - Demand Media Product and Solution Specialist, Automotive More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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