The ultimate guide to video marketing on YouTube

August 9, 2012 Issue Subscribe | View online The ultimate guide to video marketing on YouTube By Kent Lewis Video is the darling of the marketing world, but many don't yet know how to use it. Learn about YouTube best practices, optimization essentials, analytics, and much more in this article. How publishers sell ad inventory By Eric Picard You'd be surprised how many people in our industry don't fundamentally understand how publishers sell ad space. If you're one of them, read on. (We won't tell.) Real-time bidding's effect on analytics By Bryan St. John The rapid rise of RTB has moved the intent of online advertising analytics and metrics. Read about the pros and cons and how it impacts your business. Blog Posts Apple Stops Running New Mac Ads During Summer Olympics By Dan Wittmers It was brought to my attention today that Apple has quietly stopped running their series of commercials they debuted during the Opening Ceremonies for the Summer Olympics. The series of three creatives featured an "Apple Genius"... Key steps to successful content marketing By Shafqat Islam The line between brands and publishers is becoming increasingly blurred. Thanks to the rise of social platforms, brands have been acquiring audiences at unprecedented scale. As brands nurture these direct relationships with their customers, one thing... Polo Ralph Lauren Teams Up With Medialets: Takes Over New York Times iPad App By Dan Wittmers Back in September of 2011, Polo Ralph Lauren sponsored a takeover of the New York Times iPad App. The Medialets powered rich media experience provided a magazine-esque user experience with beautiful imagery, extensive video content... Twins Know: Trading Places (Online) Helps You Learn By Lorrie Brignac Lee A lot of people ask my identical twin and I if we've ever traded places. The answer is yes, but it's a two-part answer. In junior high school, we decided that the best time for us to try switching places was on Halloween. It was the first time that we... Is RIM Poised for an Apple-Size Comeback? By Dan Wittmers In 1997, Laszlo Birinyi of Birinyi Associatates announced his top stock picks for the year, including the fledgling Apple Computer Inc. among his five choices. At the time, Apple had a steadily declining market share and was nearing... Cover Stories 5 reasons Myspace is making a comeback 10 ways to be a rock star social media manager The 5 myths of marketing to Millennials What buyers want to hear from sellers The dangers of Pinterest Latest Jobs Product Marketing Manager Ad Platform Manager - Demand Media Product and Solution Specialist, Automotive Ad Sales Executive Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is rssb3@3xchange.info . To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead . You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Jason Haffar.