The dangers of Pinterest

August 8, 2012 Issue Subscribe | View online The dangers of Pinterest By Michael Estrin Does your brand have a Pinterest strategy? These six questions will help you get the ball rolling and plan for the hurdles you'll encounter. Social media lessons from travel marketers By Roger Katz Many advertisers in the travel industry are successfully influencing summer travel decisions via Facebook. Here's how you can apply their techniques to your own campaign strategy. A manual for effective online video placement By Amit Levran The most engaging videos will fail to charm customers if carelessly placed. Here's why your videos miss the mark and how to correct your aim. Why Google dependency is hurting your brand By Ken Robbins Google doesn't create demand; it organizes and captures existing demand. Here's why you need to diversify your marketing efforts beyond the search giant. Blog Posts "Cell-Mostly": A New Segment to Watch By Angeline Vuong Last month, the Pew Research Center released findings from their latest Cell Internet Use study, stating that 55 percent of adult cell phone owners now go online using their phones. Of these mobile internet users, 31 percent say they mostly go online using their... Facebook Posts Targeting: What Marketers Need to Know By Steve Goldner Since almost the moment its much-hyped IPO went live (well, after it got over that nasty bit of trouble when NASDAQ's computers went haywire at the start of trading), Facebook has been rolling out a series of new advertising options. From deploying a... Report: Facebook Page Data Averages (Q2 2012) By Doug Schumacher Zuum has just published the latest quarterly version of what's been one of our most popular reports: Facebook Page Data Averages. An analysis of posting volume, engagement rate, fan count, and fan growth averages for 61 brand Facebook pages across 9... Cover Stories A social media planner's guide to pleasing the boss 5 brands that are Instagram superstars 5 reasons Myspace is making a comeback The most meaningless (and hilarious) job titles on LinkedIn The 5 myths of marketing to Millennials Latest Jobs Product Marketing Manager Ad Platform Manager - Demand Media Product and Solution Specialist, Automotive Ad Sales Executive Marketing Digital Product Manager Sr (or Job Family (Technical Product Manager Sr)-53776 More jobs >> Upcoming Summits Brand Summit Sept 9-12, 2012 , Coronado, CA Breakthrough Summit Oct 14-17, 2012 , Austin, TX Agency Summit Dec 2-5, 2012 , Scottsdale, AZ Full calendar >> Summit Coverage The trend that will shift the future of digital A survival guide to SoLoMo How to keep up with hyper-connected consumers The rich revenue stream of "big data" Blog: The top movie marketing from a studio executive Blog: Fireside chat with Sony's movie marketing experts Blog: Sony's secrets from the heart of Hollywood Blog: How technology is changing entertainment We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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