| A Mantra for Data-Driven Marketers: Time Is Money Marketers constantly seek to match the right message with the right person at the right time. Due to the proliferation of digital media, executing on the time factor in this equation has become more important than ever. Direct response techniques that have proven so successful for direct mail and email marketers are now available across nearly every marketing channel, because every consumer's click can now be used to infer intent and personalize the next message... Brad Terrell | Strategies |       Latinosphere: The Book For close to two years, Gustavo Razzetti and I have been contributing our thoughts to ClickZ on the emerging market of digital Latinos. It's been an amazing, life-chaging experience. And we've learned a lot along the way. Among the many topics we've attempted to cover: What is the Latinosphere, and is there such a thing as a single Latino market? Why are Latinos outperforming others on social media? Why are Latinos outperforming others on mobile? Is... Giovanni Rodriguez | Marketing to Latinos |
Motivation, Action, and Triggers: A Model for Influencing Online Behavior
A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool.
Tim Ash | Conversion & ROI | Print version Top 10 Reasons Search Comes First
Paid and organic search optimization is the crux of facilitating a positive consumer experience.
Jessica Richards | Media Planning | Print version Don't Focus on the Fumble; Focus on the Recovery
Three things you should keep in mind to help your brand navigate smoothly through PR storms.
Laney Whitcanack | Community Management | Print version Top Yahoo Search Exec Moves to Foursquare
Foursquare hires Yahoo veteran Rob Wilk as vice president of sales.
Susan Kuchinskas | Agency Spotlight | Print version Obama Facebook Ads Push Tax Policy Differences With Romney
An Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama.
Kate Kaye | Politics & Advocacy | Print version Google Takes 'Top Global Brand' Title from Apple [Study]
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.
Search Engine Watch | Mobile | Print version Most Engaged Brand Fans Drive Significant Earned Media
Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire.
Daniel Mickens | Social Media | Print version Fun LA Eatery Links Instagram, Foursquare and Facebook
Barney's Beanery increased customer engagement with a two-month campaign.
Susan Kuchinskas | Social Media | Print version Photographs: Social Media's Hot Content Marketing Asset
Seven tactics to make your photographs rock as social media content marketing.
Heidi Cohen | Actionable Analysis | Print version Sourcing Quality Editorial Content for Email Newsletters
Learn how to create engaging content for your email newsletter, how to identify quality content, and get creative with content types and sourcing options (with bonus printout spreadsheet).
Jeanne Jennings | Advanced Email Marketing | Print version | 
Niciun comentariu:
Trimiteți un comentariu