Is Advertising Killing the Internet? The first time The New York Times really used the word "Internet" was on November 5, 1988 in an article by John Markoff. The article was about the author of a computer virus and contained the sentence: "The program eventually affected as many as 6,000 computers or 10 percent of the systems linked through an international group of computer communications networks, the Internet." Actually, not a bad description of the Internet. It is fun to note that, already... Gary Stein | Strategies |
The Marketing/IT Tug-of-War Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Bryan Eisenberg | ROI Marketing | Print version 7 Essential Steps in Your SMS Plan Choose your code, build your list, learn the rules…how to deliver value to your customers and results your company with text messages. Melinda Krueger | Mobile | Print version The Big Secret to Quality Score Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Andrew Goodman | Paid Search | Print version Google Settles for $22.5m Fine in FTC Privacy Suit The FTC said that the company would be paying a record fine in the Safari cookies case. Shaun Nichols | Data-Driven Marketing | Print version Facebook Store Revenue Among SMBSs Increases 38% Q2 2012 looked a lot better than Q1 for SMBs using Facebook as a direct selling tool, as total average F-commerce revenue grew 38 percent. Search Engine Watch | Retail | Print version Sports Marketers Hope for Olympic Committee Reversal on Social Media Enforcing IOC social media guidelines for Olympic athletes is like handing out speeding tickets at the Indy 500. Matt Kapko | Sports & Entertainment | Print version 4 Ideas for Better Social Media Measurement Measuring social as part of a formalized process will provide insight into your results and help you make data-driven decisions. Adam Singer | Strategies | Print version Where Should You Make Your Email Marketing Investments in a Changing Industry? There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Simms Jenkins | Email Marketing Best Practices | Print version Digital Storytelling Done Right The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film. Tessa Wegert | Media Buying | Print version Promoting a Positive Sales Environment Is the person in the next cubicle your competition or your colleague? Alan Cutter | Strategies | Print version |
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