4 Ideas for Better Social Media Measurement
Although the social space has rapidly matured over the last decade-plus, social media measurement remains a mystery for many. This mystery is due to two main factors. One is the fact that understanding off-site social activity, where marketers lack a data set as robust as they receive on their own website, is a challenge. The other is that despite social media itself not being new, it's still an emerging (and fragmented) marketing channel and frequently lacks...
Adam Singer | Strategies |      
Promoting a Positive Sales Environment
We've all heard the stories - workplaces so cutthroat that people wouldn't even give their colleague the time of day. Places that make the "Game of Thrones" seem like child's play. And you have probably been watching the Olympics recently. Where years of hard work can all go for naught in a millisecond. Where losing by a nose is broadcast for hundreds of millions to see. Where your "teammates" can be your main competition. This started me thinking about...
Alan Cutter | Strategies |
Where Should You Make Your Email Marketing Investments in a Changing Industry?
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series.
Simms Jenkins | Email Marketing Best Practices | Print version Digital Storytelling Done Right
The mark of a successful story is that it draws the reader in, and that applies as much to a digital campaign as to a novel or film.
Tessa Wegert | Media Buying | Print version The Importance of Being Earnest
The web makes things convenient. Brands need to be aware, careful, and respect this transparency.
Sundeep Kapur | Social Integration | Print version QR Code Scans Skyrocket in Q2 2012
Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June.
Daniel Mickens | Mobile | Print version Rove-Linked Group Aimed Mobile Ads at Chicago Lollapalooza-Goers
Crossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago this past weekend.
Kate Kaye | Politics & Advocacy | Print version VivaKi Pairs with comScore to Push Viewability Metric
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
Susan Kuchinskas | Agency Spotlight | Print version Microsoft Signals Commitment to Do Not Track by Default
Chief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer.
Kate Kaye | Data-Driven Marketing | Print version Facebook Introduces Mobile News Feed Ads for Apps
Until now, Sponsored Stories, which are placed in users' news feeds, have been the only ad unit available in Facebook's mobile app.
V3 | Mobile | Print version Study Finds Differences in Mobile Time-to-Purchase
Mobile study shows that type of device connects to purchase behavior.
Susan Kuchinskas | Mobile | Print version Data Overload: Finding the Right Mix of Social Analytics Metrics
Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing insight and optimization.
Andrea Fishman | Data-Driven Marketing | Print version | 
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