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Solving Google AdSense Click-Bombing Issues

Dated: 23 August,2012

One of the hot topics of Google AdSense publishers is the Click-Bombing or the big “G” calls it Sabotage. This is Google's reactions to possible invalid click activity that may lead to the deactivation of your account. A possible indication of this attack is the unusual CTR (Click-through-rate) versus what is normal to you site.

To exaggerate to you the effect of this, it will cause your account's disablements, and then lose all the earning. No publisher would want to be in this situation. So let's see what we can do about it.

First, keep your website high quality by providing unique and valuable content. A valid click always comes from legitimate visitor attention. And this action can only arrive from good user experience. Google pays close attentions on contents that are just copied from somewhere else. Contents with malicious objective or purpose are also not allowed.

Monitor your traffic regularly. It is significant to know where your traffic is coming from. You can use Google Analytics to efficiently monitor your traffic. What good about Google Analytics is: First, It's free. Second, you can segment your traffic results based on campaigns or promotions you created for your site. You could then use your channel reports to monitor and compare the performance of each of your traffic sources.

Implement your ads properly. At the end of the day, Google want publishers to earn. Because the more a publisher earns, the more Google will earn from its advertisements. With this, Google AdSense has recommended what ad styles are most successful. The color and placement of ads will vary on each site depending on your strategy. You could either blend, complement or contrast.

When you feel you have been sabotaged or attacked by click-bombers, you can temporarily remove ads to your site. It is safer to do this rather that Google itself shuts down your account. However, in the event that your AdSense account has been disabled due to possible invalid activity but you feel that the decision was made in error, you can always request to revalidate the disablement or appeal to them online.

I had an experience appealing to the Google AdSense team regarding this matter and they are fair enough to consider my petition. Soon after few days, my Google AdSense was reactivated.

To read more about preventing invalid activity and see how Google determines one, click here.

This article was inspired by John Paul V. Cayao of Online Jobs Step By Step Guide. He asked "May I ask you what do use to protect your AdSense account from click fraud or click bombing? Thank you Paul for your question that resulted to this blog post.

Have you ever been a victim of online sabotage? We will be more than pleased if you tell us your experience.

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