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Is Your Brand Logo Design Making These Mistakes?

Posted: 21 Aug 2012 08:45 AM PDT

The importance of a strong brand logo design is not unknown to anyone anymore. It has to be unique in concept, original in execution and flawless is handling. It needs to create a memorable presence in the market. In short, it needs to succeed in tapping into the psyche of its audience and reflect the values of the company. When you entrust professional designers with the job of creating your brand logo, you have to make sure that they are making no mistakes. This article describes some mistakes that you need to be wary of.

No originality+the use of clip-arts+the use of stock vector graphics: These three things can be disastrous for your brand. You have to make sure that your designers are giving you 100% original work and not using cliparts or stock vector graphics. These things do not look good. Plagiarism has never got anyone anywhere and neither will it work for you. Keep in mind that if your business logo is not original, you will not be able to convince your target audience that you provide quality products/services.

Too fancy+Too many colors used: Simplicity is the key. Encourage your designers to keep it simple in your brand logo. Too many colors and/or visual effects can spoil the whole design for you. State your color preferences to them when you brief them about the project. They should understand your brand image and use the color combination that is usually used in your brand. If you want to experiment with new colors, do not bring in too many shades.
Complicated design+no clear message+very abstract: There should not be many details in your design. You should also refrain from using a complicated tagline or several words. Plus, your logo should not contain abstract elements because not everyone understands abstract designs. Keep it as simple as possible. Otherwise, misinterpretations might occur and your target audience may form a completely different concept than what you want them to form about your products/services. Provide a clear message so that everyone can understand what you are trying to say.

Bad typography: The design should not contain various different typefaces, in various colors and sizes. Also, pay attention to the spacing. Experiment, research on the internet about what kind of typography is right for your business. A balanced typographic presence is a must for good business logo design.

Hackneyed visuals: Pencil or paintbrush has been symbolizing art and creativity for a long time now. Avoid such hackneyed visuals and introduce something unique.

Conclusion

The professionals who are providing you custom logo design India services, should show you previews which are basically glimpses of the work that is being done. You should be able to monitor the progress of your work. That is the way you can avoid mistakes. All the best!

Jayati Bhattacharjee is technical author and had authored numerous articles on web design and development. In this article she describes some common mistakes of brand logo design and suggests ways to prevent them. For more information on unique Brand Logo Design visit logo-design-india.com.

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Attract More Readers Using Clever Blog Customization Techniques

Posted: 21 Aug 2012 03:17 AM PDT

Whatever might be the purpose of a blog, visitors should find it interesting to read. If articles published are not being read, you will fail to fulfill the business objectives. Then, how to make people really like your it? Well, the magic lies in tempting people to read more.

In this article, we are therefore going to discuss about some of the blog customization strategies to increase readership. Let’s have a look.

Write for Readers, Not for Search Engine Spiders!

It is true that search engine optimization is important for getting better page ranks, but that doesn’t imply that you will ignore the human factor. You need to write engaging content, news, views and reviews to please your readers, and not internet crawlers. For better results, it is therefore imperative to have a loyal base of followers. Provide useful and helpful information to delight users, and not spiders.

Updates Should be Easily Accessible

How frequently you post on the site? Visitors should be informed the moment something is published. Then, how users will come to know that something has actually been posted? Well, there is no need to worry as there are several tools that will help you in this regard. You can send sending newsletters to targeted customers and inform them about the latest updates. Newsletters can inform about the pertinent posts as well as include a monthly revaluation of all.

Another method is opting for RSS feed that will inform your customers the moment an article is published. Also remember to thrill users with fresh content. It is easy if you stick to a schedule. It might be one or two articles a week, but not more. Else, you will end up compromising on the quality.

Guest Posting

An ideal way to give your blog a better exposure is by opting for guest posting. Allow others to write informative articles on your site, and also let them add links to their individual blogs. This way the popularity of your business increases and people find it a perfect platform to advertise. Reader’s interest is also aroused and they keep coming back to your site.

Integrate Internal Links

This strategy might not attract new users, but will help in persuading existing readers to spend more time reading your content, and finally turn into loyal customers. If each of the articles have links to other pertinent posts, then it is easier to build a strong network within your blog. It will enable people to browse all the relevant content, and look for links that they find interesting.

Using Social Networking Platforms

This is obvious and will help in enhancing your online presence. Make use of Twitter or Facebook to create a fan page that your loyal customers can follow. Make the best use of Twitter for engaging visitors with small updates, news or reviews. Using social media sites is the best way to reach across to a wider audience base.

Hope the above discussion helps you in reaping some benefits. Do you have some queries? If yes, feel free to comment.

Jayati Bhattacharjee is technical author and is associated with Quality Web Programming which is a web development company in India . She writes fresh and innovative content for increasing the web online presence. You can follow this article to know some blog customization techniques to increase readership.

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marți, 21 august 2012

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