Latinosphere: Marketing With Latinos in the Age of Digital
Last week, my co-columnist Giovanni Rodriguez and I conducted a webinar to launch our new book "Latinosphere: Marketing With Latinos in the Age of Digital." Thanks to ClickZ's organization, we had many participants and a great conversation. More about that later. Both Giovanni and I have been writing for this column for almost two years. So, when the idea of compiling some of our pieces into book form was proposed, it felt like a natural next step. The...
Gustavo Razzetti | Marketing to Latinos |      
What's Like Got to Do With It?
With the Facebook and other IPOs recently, there have been many questions around valuation and business model viability for social media companies. Many believe that Facebook advertising may not be sustainable, and Facebook is talking about a future in data. The debate about Facebook as an ad model is nothing new - tech giants like Google and Yahoo have also faced continued skepticism since they first went public. The bottom line is, Facebook is changing, and...
Raj De Datta | Strategies |
Facebook Ad Network
When is it coming and what will Facebook utilize for targeting?
Harry Gold | Social Commerce | Print version Google Acquires Frommer's Publishing Brand
Company looks to build on Zagat buy with travel guides.
Shaun Nichols | Agency Spotlight | Print version PharmCos Sign Up for New TLDs
Global brands have been the likeliest to want their names to the right of the dot.
Susan Kuchinskas | Healthcare & Pharma | Print version Earned, Owned, Paid, Shared: Horsemen of the Apocalypse or Best Opportunity?
The challenge of attempting to serve the insatiable need for digital content may seem formidable, but the upside is tremendous.
Lee Odden | Social Media Smarts | Print version Schlage's Branded Hunt Attracts Few Players, Many Fans
Lock company uses Twitter gimmick to drive traffic on site.
Joan Voight | Social Media | Print version The Dawn of Convergence Analytics
Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, demographics, and competitive data.
Andrew Edwards | Actionable Analysis | Print version Consumer Email Behavior: The Impact of Relevance and Frequency
Four ways to improve audience engagement and retain subscribers. Part two in a series.
David Daniels | Email Marketing | Print version 5 Consumer Trends You Can't Afford to Ignore This Holiday Season
What does a retail marketer need to do to ring the registers this holiday season? Part one in a six-part holiday series.
Denise Zaraya | Retail | Print version Playing the Long Game in Search
In companies, just like with ballplayers, the ability to stand the test of time and build something bigger and lasting is what defines greatness.
Chris Copeland | Search Marketing | Print version Federated Media Blends Ads Into Content With Suite
Levis, Absolut and Pepsi are currently using a product that automatically finds relevant content and includes a marketer's written or video content.
Susan Kuchinskas | Social Media | Print version | 
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