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| | Hello! In this week's edition we talk about how to find the right mix of owned, earned, and paid media to reach your audience and generate action. We have collected a fantastic 'Best of' resource list of the leading books to improve your Customer Service and Social CRM IQ. Also about how much time do you really need to spend on Social Media. Thank you for being a subscriber! If you know anyone who might benefit from this newsletter be sure to forward it to them! Best Regards, Priit Kallas Dreamgrow.com | | | |
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| | How Brands Must Combine Paid, Owned, and Earned Media Consumers rarely pause to note provenance. Media are a veritable blur. The primary quest is for information, entertainment, or shopping. The goal is simply to find the “right” media, be it paid, owned or earned, along this highly dynamic customer journey. Click here read more about how brands must combine Paid, Owned and Earned Media! | | | | | | |
9 Social Media Customer Service and Social CRM eBooks for Enterprise (and Others) In the last few months weI have been digging deeper into the social customer service field. During that time we have collected some of the best material on the topic of social costumer service and social CRM. Some of them are from a few years back but the content is still relevant. Click here to find out all the free recources that we have found useful! | | |
How Much time Should you spend on Social Media per week? Social Media can be a total drain on resources if you don’t use it correctly. You can put in hours per day crafting the perfect Tweet, pinning things on Pinterest for your customers, or publicising your latest viral video on Facebook; but if no one ends up actually buying anything from you, then it’s all been a waste of time. So how do you know when enough’s enough? Click to find out how to manage your time better on Social Media! | | |
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