How Do You Define a Loyal Customer?
How does your company define a loyal customer? Is it someone who's purchased from you more than three times? Or maybe you count Facebook "likes," or Twitter followers? Do you have a rewards punch card, or a store credit card? Knowing which of your customers are most loyal to your brand and having the capability to act on that information are important parts of maximizing your marketing dollars. However, according to a recent study conducted by Loyalty 360,...
Aubrey Beck | Data-Driven Marketing |      
Social Media Seasonality
Marketers have become quite adept at managing and messaging consumers according to a calendar that matches brand needs. In general, marketers work to maximize their efficiency by staying top-of-mind with consumers along the product lifecycle, but particularly when sales or other desirable events are most likely to occur. Brands control the timing of ad campaigns, content launches, new product introductions, and other budgetary expenditures, like sampling, to...
Robin Neifield | Strategies |
Using Social Media to Increase Your Search Rank
Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and brand engagement.
Jasmine Sandler | Social Media | Print version Gannett Enhances Social Media Strength with Blinq Media
Today the traditional media player confirmed it has acquired Blinq Media, a long-time advertising partner with Facebook.
Matt Kapko | Social Media | Print version Progressive Backs Flo Against Backlash With Facebook Campaign
Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign.
Kate Kaye | Social Media | Print version Consumer Groups Fight Google on Frommer’s Acquisition
Google's acquisition of travel guide brand Frommer’s raises questions as to whether it can remain a neutral search engine.
Search Engine Watch | Paid Search | Print version Akin Isn't Dropping Out Say Web Ads as McCaskill Capitalizes on Twitter
Todd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape.
Kate Kaye | Politics & Advocacy | Print version What's Next in Social Marketing? (Spoiler Alert: Real ROI)
The first wave of social marketing innovation is over. The second wave has started and it's going to matter even more.
Kevin Tate | Social Commerce | Print version 14 Good Reasons to Push Back on Media Clients
How does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship?
Hollis Thomases | Media Planning | Print version Improve Your Call-to-Action in PPC Ads
The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page.
Lisa Raehsler | Paid Search | Print version Privacy Is So 1999
For the right offer, I'll tell you everything!
Tal Nathan | Advanced Email Marketing | Print version Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Ten finalists remain in an Amex Open sponsored contest for small businesses.
Mary Lisbeth D'Amico | Social Media | Print version | 
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