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Monday, August 06, 2012
Facebook Prompting Users Who Check In To Like Corresponding Pages
Facebook appears to be testing yet another mobile ad unit, this one combining the large "like page" button the social network introduced in mid-July with check-ins and prompting users to like the pages of the locations they check into. Sister blog Inside Facebook reported on the new module, adding that it has heard rumblings of the social network working on some sort of real-time location-based advertising. Facebook has been busy attempting to address... read more>>
Norway To Examine Facebook Facial Recognition
Facebook's facial-recognition feature is coming under scrutiny in another country, as the Norwegian Data Protection Agency said it will launch an investigation this fall and speak with the social network about the technology behind it. PCWorld reported that the agency is teaming up with the Article 29 Working Party, much as it did when examining Facebook's privacy policy in 2011. The Article 29 Working Party is made up of one representative from... read more>>
With Facebook Timeline As A Script, Intel's Me The Musical Makes You A Star
Want to star in a Broadway show, but afflicted by stage fright? Intel's Me the Musical makes you the star of a production, and you don't even have to leave your chair. The app uses information from your Facebook timeline to create a fun history of your life. Me the Musical mines your Facebook profile, similar to Take This Lollipop (only with a much happier twist), to create a whimsical production highlighting... read more>>
Facebook Addresses Mobile Future At Crunchup
As investors question whether or not Facebook can make money off the millions who access the social network via mobile devices, the company's stock has plummeted. At Friday's TechCrunch Facebook Ecosystem Crunchup at the Fox Theatre in Redwood City, Calif., Facebook executives explained how the site has taken an all-hands-on-deck approach to creating a richer experience on smartphones. They also detailed why a Facebook phone isn't in the works. Mike Schroepfer, Facebook's... read more>>
Southwest Airlines Facebook Promotion Goes Awry
A Southwest Airlines promotion Friday celebrating the carrier's Facebook like No. 3 million turned into a huge dislike, as a computer error caused several customers to be booked and charged multiple times, with the airline receiving mostly negative reaction to its efforts to remedy the situation. Southwest announced Friday that travelers booking flights on Southwest.com could enter the promo code "LUV2LIKE" to receive 50 percent off round-trip "Wanna Get Away" fares for... read more>>
What Happened To Facebook Questions App?
The Facebook Questions application rolled out by the social network in March 2011 quietly vanished, although users can still use the "ask question" option in the status update box. Marketing Land reported the demise of the Facebook Questions app, saying that its original URL from when it launched in beta, facebook.com/?sk=questions, redirects users to the news feed, while the URL from March 2011, facebook.com/questions, does the same but displays poll questions. Facebook Questions... read more>>
Report: Olympian Facebook Gains By Jamaica, German Gymnast Marcel Nguyen
Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive. When looking at countries in terms of athletes with the most likes relative to Facebook users in their respective countries, Jamaica ran away with the gold medal, with its athletes capturing 11.4 likes per user. The island nation... read more>>
Wildfire Interactive Examines Facebook Campaign Brand Advocates
Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans. The company, which was acquired by Google last week, shared the following conclusions from its study: Sharing of social media campaigns generates significant earned media. Wildfire found that sharers and advocates -- defining the latter as someone whose shares result in someone new... read more>>
Southwest Airlines Celebrates Reaching 3M Facebook Likes With Promotion
Southwest Airlines is celebrating Facebook like No. 3 million with a promotion for its fans on the social network. Travelers booking flights on Southwest.com can enter the promo code "LUV2LIKE" to receive 50 percent off round-trip "Wanna Get Away" fares for the following seven dates: Sept. 5 Sept. 11 Sept. 18 Sept. 25 Oct. 2 Oct. 31 Nov. 6 Book quickly: The promotion expires at 11:59 PT Friday. Readers: What other ways have you seen brands celebrate milestones on Facebook?... read more>>
Facebook Confirms Targeted Page Posts
Facebook officially confirmed reports earlier this week that page administrators can now target their page posts by various criteria, and not just location and language. As reported earlier this week, the criteria apply only to the news feed, and all posts will remain visible on timeline. Posts can now be targeted by: Age Gender Interested in Relationship status Language Education Workplace Location (country, state, city) In confirming the launch of the new feature, the social network said: This will allow advertisers to... read more>>
UPDATED: Major League Baseball Employee Reportedly Hacked Facebook Pages
If you are a Facebook fan of the New York Yankees, Chicago Cubs, San Francisco Giants, Chicago White Sox, San Diego Padres, Miami Marlins, Washington Nationals, Atlanta Braves, or Los Angeles Angels of Anaheim, you might have been a little alarmed Thursday, and not because of anything that happened on the field. A Major League Baseball employee reportedly hacked into those teams' Facebook pages and posted funny and obscene messages, ranging... read more>>
New Judge In Facebook Sponsored Stories Class Action Skeptical Of Settlement
The settlement Facebook reached in June in a class-action suit over the use of its members' likenesses in sponsored stories may be in jeopardy, as U.S. District Judge Richard Seeborg, who must approve the proposal, expressed "significant concerns." The case had been overseen most of the way by District Judge Lucy Koh, but she recused herself from the case last month without giving a reason why. Facebook agreed in June to pay about... read more>>
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