Your guide to the new sales funnel

June 19, 2012 issue Subscribe  |   View online   Your guide to the new sales funnel By Kent Lewis As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that. 5 questions to keep video technology pitches honest By Jason Burke Online video advertising is full of cutting-edge tech companies that stretch the truth to secure brand dollars. Here are the questions marketers should ask to separate the wheat from the chaff. How are you preparing for the personalized internet? With Evi Rodki Facebook and Google taught users to expect personalized content on websites. Are you still trying to guess what your audience wants, or are you tapping into the new power of targeted content? LATEST BLOG POSTS More posts BRAND YOURSELF ON LINKEDIN By Tanvi Bhatt Am I a brand or am I a brand? Well, friends, as of today, EACH one of you, regardless of the industry you are into, YOU are a BRAND. You might not be aware of it, or might not want to acknowledge it, or yet haven't realized the importance of your... With Expanded Tweets Is Twitter Claiming Its Own Little Walled Garden? By Adam Broitman He will not go behind his father's saying, And he likes having thought of it so well He says again, "Good fences make good neighbors." "Mending Wall," Robert Frost. What's in a tweet? For one thing, a whole lot more than before. Gone are the days of the... Cool Stuff from SID Display Week 2012 By Neal Leavitt According to the Society for Information Display (SID), the display industry is valued at over $100 billion annually. No small change. Not surprisingly, the annual SID Display Week conference attracts scores of companies, editors, and analysts... What are you doing to monetize MoLoSo? By John McPhee MoLoSo is not shorthand for some trendy neighborhood in NYC; MoLoSo is referring to Mobile, Local, and Social. These Marketing disciplines are becoming more and more important as consumers continue to use their mobile devices and social media sites to... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 3 brands that failed with QR codes 3. Why DMPs are the keystone of data-driven marketing 4. How to harness the incredible potential of blogs 5. 5 classic marketing campaigns gone digital SUMMIT COVERAGE More photos Brandon Kuhl, Director of Sales, MediaMind Heather Goeld, Director, Sales, Adara Media Sean Cotton, Interactive Director, True Media See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Rosa Terrazas Director of Publishers & Communities, Federated Media Publishing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.