Why DMPs are the keystone of data-driven marketing

June 12, 2012 issue Subscribe  |   View online   Why DMPs are the keystone of data-driven marketing By Josh Dreller As a marketer, the data management platform (DMP) will soon become the most important piece of technology you own. Here's why. When good ads show up in bad places With Bart Steiner Go behind the scenes with us to find out how to keep your ads from showing up in regrettable places like illegal sites, inappropriate topic matches, and worse. Why email RFPs are going to get a lot harder By Chris Marriott When it comes to choosing an email service provider, cost soon won't be the element that drives decisions. Here's why the RFP is becoming a battle of ideas. LATEST BLOG POSTS More posts Dealed To Death: Are Your Coupons Going To A Zombie Audience? By Jessica Doban Consumers are experts at finding ways to filter out the daily bombardment of advertisements through most mediums. However, with people now opting into more and more daily deals, how can you be sure they aren't turning a blind eye to the amazing... Social Failure: It's Not All Facebook's Fault By Noah King In the past year, Facebook has secured its dominance as the king of social media. While Google+ was failing to launch and Twitter's revenue stream remained anemic, Facebook went public with a $104B valuation and nearly one billion users. But rather... The Ad.van.tag.es of a Domain Hack and Why Marketers Should Care By Heather DelCarpini In a recent article from Technorati, the web service Bitly was chastised for changing its domain name from Bit.ly to Bitly.com. One of the biggest complaints was that "it's actually harder to create short URLs, the crux of what Bitly is all about -- in... Content Is the New Coin of the Realm By Tony Quin Good morning class, time for a pop quiz. These news items recently caught our attention: P&G shifting money from marketing to social media. And GM walking away from advertising on Facebook. Question: Are these events contradictory or complimentary... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 hot Apple rumors 3. The Facebook metrics you need to know 4. 7 reasons why your agency pitch doesn't work 5. 10 brand videos you can't miss SUMMIT COVERAGE More photos Lynn Weiss-Kane, Director, East Coast Sales, WeatherBug Kelly Furlong, Director, Midwest/West Coast Sales, WeatherBug Lisa Weiss, West Coast Sales Director, BlogHer Chris Backschies, Regional Sales Manager, Greystripe David Smith, Founder and CEO, Mediasmith See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Sales Executive Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Salater CEO, Sumèr See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.