id33b1: Volume control? Plus 1 more

sâmbătă, 23 iunie 2012

Volume control? Plus 1 more

Posted: 23 Jun 2012 03:39 AM PDT

Do you ever wonder why some small business owners push their sales messages at you, over and over again?

It’s usually because they are getting a poor response and are prepared to risk damaging their reputation, to increase the volume of their message.

Their thinking looks something like this: ‘Maybe if I send my marketing message out just one more time, more people will hear what I have to say and SOMEONE will respond!’

They then push their marketing message out as often as they can, until they notice too many people asking to be removed from their mailing list or blocking them on social networks.

The thing is, the volume is seldom the problem!

The challenge is not that people can’t hear what these small businesses are saying, it’s that the message isn’t interesting enough to capture the attention of the marketplace and motivate prospective clients to get in touch.

Increasing the volume of a bad message, is like increasing the volume of a low quality piece of music – you simply irritate more and more people, the louder you get.

Here are some better places to look, when people are ignoring your marketing messages:

Is your message REALLY reaching the right people?
Is your special offer REALLY that special?
Is your service REALLY so superior to what they already receive, that it will convince them to call you?
Is your deal of the week REALLY that good a deal?
Is your marketing message REALLY compelling enough, for it to inspire people to take action?

Increasing the volume of a bad message is toxic

It annoys people. It hurts your reputation. If you are not getting the response you need when people receive your marketing, work on the message first, not the volume.

Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!

Photo: Jim Connolly

9 Posts – 5 of which you probably missed!

Posted: 22 Jun 2012 06:58 AM PDT

I received an email earlier, from a reader who wanted to know why I had only published a handful of posts over the past week.

The reason I found her email interesting, is that over the past 7 days, I have actually published a total of 7 blog posts and 2 articles.

As well as the 4 blog posts published here this week, I have also:

Published 3 new blog posts, over on JimConnolly.com. I call that site a thunky and it’s very different to the material I share with you here on Jim’s Marketing Blog.
I published 2 articles on my Creative Thinking site. One is all about so-called ‘idea people’ and the other is about Raising the Bar on your potential. There are dozens of other articles on that site, written exclusively for those of you who are interested in developing your creativity.

So, I thought I’d put this brief post together, for anyone else who isn’t aware of my work on those other sites, in case you’d like to check them out. I hope you find something useful.

Jim Connolly can help you grow your business and achieve the breakthrough marketing results your hard work deserves. To find out more, simply click here!

Photo: Katerha