id33b1: Up Market

miercuri, 20 iunie 2012

Up Market

Up Market


Stop Chasing Your Dreams And Let Them Come To You: Mastin Kipp’s Amazing Story

Posted: 20 Jun 2012 08:00 AM PDT

Mastin Kipp is the founder of TheDailyLove.com, an inspirational email that goes out to over 300,000 people daily, originally founded in 2005.

The Daily Love was born out of Mastin’s own search for wisdom and guidance to help him find his true purpose and figure out the techniques to best manifest his highest potential.

Not only did Kim Kardashian tweet about his site to 2 million people (creating a huge surge in subscriptions to TheDailyLove.com), but Oprah’s studios called and invited Mastin to pose a question to both her and Eckhart Tolle on Oprah’s Lifeclass, and now he is on tour with Oprah’s Lifeclass. Nice.

How did all this happen? That’s where the story gets really interesting.

I want to give a shout out to Marie Forleo (one of my favorite Sweet Spot role models – read more about why here) for introducing me to Mastin and TheDailyLove.com (to which I now subscribe) through a recent video interview that she did with him. You can watch that interview on Marie TV here.

The 27 minute interview about Mastin’s story is so loaded with rich lessons and insights, I highly recommend that you make the time and watch it so you can hear the story first-hand and get Mastin’s vibe. He is very deeply rooted and grounded in his purpose for being on the planet, it’s palpable, and is clearly in his Sweet Spot.

In the mean time, I want to highlight the key Sweet Spot lessons that I took away from watching the interview myself, and that struck me as invaluable to anyone on the path of stepping into his or her own Sweet Spot.

Mastin’s journey started in 2005 with a daily newsletter he started sending just to his group of friends, in which he shared an inspiring quote of the day. (It was, in fact, called “Thoughts of the Day.”) He said about those early days that there was just something inside of him that said “You must send out quotes every day to help the world.” And so he did.

Sweet Spot Lesson #1: Listen to that little voice within, nudging you over and over to go in a particular direction. Mastin had no idea where those daily quotes were headed, he just paid attention and followed the guidance.

On the advice of a friend who told him he should get online, Mastin set up a very simple landing page where he could capture emails, and just kept focusing on putting out content that would touch people. He didn’t have anything to sell, and had no plans for what he would sell.

Sweet Spot Lesson #2: Focus on solving problems for people, with pure intent to make their lives better in whatever way you are called to do that. That is a prerequisite to gaining people’s trust and loyalty; they will feel it and respond appropriately.

At this stage, Mastin just stayed focused on being of service, and steadily grew his list to 750 people, and then 1000.

He also had a clothing line at the time that he’d been building with a partner for 4 years, which had national as well as international distribution. All within one week, that business fell apart, investors pulled out, the business partnership dissolved, Mastin’s room mate gave him 30 days notice to find a new place to live, his relationship with the girl he’d been dating dissolved and he got gout in his foot. Ouch.

The amazing thing is that Mastin made a clear and conscious decision at that point. He said he chose to see that as a “Divine moment.” It was the proverbial fork in the road (something I point out in a lot of Sweet Spotter stories), and he recognized there were several options in front of him at that point: go back into the music business, something he’d done previously… go and get a job… Or, he could move into the 8′ x 8′ pool house belonging to an ex-girlfriend’s mother — who’d offered it to him at one point — and figure out the whole Daily Love thing.

He chose option 3.

Sweet Spot Lesson #3: I’ve said it before… if you don’t believe in your dream, no one else will. Moving into the pool house to figure out The Daily Love thing was the “craziest” option of all according to most conventional thinking. But conventional thinking never produced greatness. It takes guts to follow your dream, and unpopular choices. Period.

Mastin said it was a tremendous questioning phase for him, but he literally kept talking to the Universe (something he says does all the time) and he said, “You created everything. Why couldn’t you hook me up with free rent at the Chateau Marmont?” The answer he got was, “This room is the size of your faith… but it’s enough.”

Mastin decided to make the little bit of savings last as long as he could, and would cut back on expenses as much as he could. He didn’t even have internet, even though he was running an internet company! Cosmic humor, right? He’d drive around in his car “borrowing” internet signals from people and writing in his car, and going to coffee shops to use their internet service.

Mastin also took a strong stand with his parents at that time. They were worried about his financial well-being and kept asking him when he was going to get a job. Finally he told his Mom that, as much as he loved her, every time she asked him that question, it felt like she was ignoring his heart and soul. He told her that he was going to do the The Daily Love so he never had any regrets about “What if?” — and that if she didn’t stop asking him when he was going to get a job, he was going to stop calling home. She never mentioned the job thing again.

Sweet Spot Lesson #4: Rock solid commitment backed by action is non-negotiable on the road to your Sweet Spot. These stories of what people have given up for their dream, and how they’ve had to stand up to doubt from the people around them, are most certainly about a testing period. Not every story is so extreme, but to get into your Sweet Spot, you will be required to demonstrate a level of faith in your vision and your internal guidance at the point where most people would turn back because it becomes “too hard.”

Within one month, Kim Kardashian re-tweeted one of Mastin’s tweets to 2 million people, and The Daily Love subscriber list skyrocketed overnight. Coincidence? Nope. Mastin believes that event was a direct result of the decision he’d made a month earlier to completely surrender himself to The Daily Love, letting go of all other options.

Mastin made a vision board reflecting what he wanted for himself, his life and his business. He put a few key things on it: Love, Money, Oprah, Hay House (the publisher) and The Huffington Post. Then he put the vision board away and forgot about it.

He put it away as a result of a conscious decision: He knew that the vision was what resonated for him, but he also knew that the metaphysical teaching — including a teaching in the outstanding book Power vs Force by Dr. David Hawkins, which I highly recommend — was that “you attract what you are.” Instead of striving after the things he’d put on his vision board, he decided instead to “be” that, and conduct himself as if he was already on that level. He was testing the notion that whatever resonated with who he was being would come to him.

Sweet Spot Lesson #5: This is a remarkable lesson Mastin demonstrated through this choice: see yourself as being, doing and having what you envision, rather than coming from a perspective of not yet having it. By stepping into that vision and embodying that energy, reality mirrored that back to him. We truly are creators of our reality, and this world is a lot more like The Matrix than most of us have been taught to believe. This may seem “woo woo” to some, but it really is just plain old physics.

Check this out: within six months, Oprah studios contacted him to explore him appearing on Oprah’s Lifeclass. At first Mastin thought it was a joke, but it wasn’t. And here’s where the story of his experience goes to a whole other level. As he was going through the discussion period with Oprah studios, Mastin consciously decided:

I’m not going to give Oprah any of my attention because I’m focused on building my business. I’m focusing on my purpose. I’ve got my eyes focused on my Creator. Even Oprah is a shiny penny. Distraction. I just want to keep focusing on my purpose, on my Creator, focusing on serving, and whatever comes to me is meant to come… I deliberately focused on that feminine quality of receiving.

Extraordinary! While most would get caught up in the excitement and fanfare of their dreams coming true, and one of the most powerful people on the planet seeking them out, Mastin instead deliberately chose to stay grounded in his core commitments, kept the main thing the main thing, and worked the metaphysical principles to the max. Brilliant.

Sweet Spot Lesson #6: Know what you stand for and stay the course. “Chop wood and carry water” as the zen saying goes. Stick with the essentials and cultivate them without looking sideways. Know the metaphysical principles and let them do the work for you. You will shorten your path by years, if not decades.

Discussions continued with Oprah studios, and they chose to have Mastin appear on Oprah’s Lifeclass to pose a question to her and Eckhart Tolle who, through his books and teaching, had been one of Mastin’s great mentors. The appearance on the Lifeclass show ended up with Mastin going on tour with the show. On top of that, Louise Hay, founder of Hay House publishing (another object of his vision board) went to see Mastin speak, and asked him to speak at one of their Hay House events. As far as I can tell, he’s now manifested four out of the five things he’d posted on his board not that long ago. (Interested to see how The Huffington Post shows up — I’m sure it will!)

What other lessons do you see in Mastin’s story that are relevant and useful to you on your path into your own Sweet Spot?

Photo: TheDailyLove.com

Symphonies of Talent

Posted: 20 Jun 2012 05:00 AM PDT

Did you play an instrument as a child?

If you're like me, childhood memories of recitals can be pretty rough. Sterile venues with a stage, a lone instrument and metal chairs filled with adoring but bored family members? I took up piano again after 30 years away from it. My daughter was taking lessons from her elementary school teacher and I noticed how different his approach was to music. She was learning sounds before note names, and the feel of music before the theory. This teacher — Paul — was teaching her music as a language, and she was enjoying the conversation.

In the 80's my childhood teacher taught classical music with a rigid and rote approach. It was pretty stressful — and not very fun. Absent from the process was an acknowledgement of the style and interest of the student.

Fast-forward to today, and the experience is very different. Paul is a facilitator of learning, a conduit for musical self-expression through the understanding of patterns in music. We are learning the foundations and applying them through practice, but then the conversation moves off the page and into our interpretation of the music. This is the power of both music and learning.

My daughter’s recital was last weekend. Sure we were nervous — especially about the expectations from family, friends and her teacher. What if we make a mistake or forget our piece? But Paul's approach was celebratory and engaging. He did not sit and critique. He grabbed his bass guitar, brought in a percussionist and transformed us for three to five minutes into the rock stars we dreamt we could be. In this space, not injecting our own flare was breaking the rules. In that moment we understood the possibilities. My daughter sang all the way home and I started on a new song.  Thirty years ago I would not have touched the piano for at least a week after the recital was over.

I thought about this experience as it relates to organizational learning today. Companies have experienced bottom line growth over the last three years, but it's mostly due to cost cutting and downsizing. Now organizations need to expand their products and services, they need to think and learn outside the box, but their cultures may resist the very thing it needs most. Just think about the industries and companies that have been turned upside down because of the explosion of technology and the implosion of the global markets: music, publishing, banking, retail, legal, Sony, GM, RIM (Blackberry), Best Buy, Dewey & LeBoeuf, just to name a few. In the past decade, 46% of the Fortune 500 dropped off the list and today growth in the US is stalled at around two percent.

Many organizations have command and control cultures driven by markets, which worked for a long time. Employees and stakeholders that "play only the notes written on the page" and that follow the carefully constructed processes have been preferred. Wandering off the page is risky to necessary outcomes — so goes the thought. Today unplanned change happening mostly at the task level is the norm, instead of the exception. Business processes, while necessary, cannot keep pace with complexity. Hiring, training and evaluating people on their ability to stay on the page severely limits an organization's ability to grow.

What does your rock band look like today? And what does it need to look like in order to jam in today's environment of complexity and change? What instruments can members play or learn to play? What kind of lead singer will you be?

Here are four questions to consider:

  1. What assumptions about your talent acquisition strategies can you challenge?
  2. What norms in your training and development strategies are limiting learning opportunities?
  3. Are you looking for talent to move the organization forward, or to simply maintain equilibrium?
  4. What does talent for growth look like, and how does it work into your present environment?

Twentieth century talent strategies and mindsets will ensure everyone is playing only what is written on the page… but you will be missing the great symphony of possibilities and sealing your organization's fate in mediocrity — and perhaps extinction. Twenty-first century strategies recognize the individual, promote and reward creative thinking and embrace the process of learning.

Can your organization play more than what is written on the page?

Image credit: Jazz Ensemble of Bethel College

Why Banks are Bad for New Entrepreneurs

Posted: 20 Jun 2012 02:00 AM PDT

Why would a new venture want to avoid banks? After all, won’t you need a bank to secure much needed credit lines and other forms of funding? Does not conventional wisdom say your banker should be one of your closest advisers along with your attorney and your accountant? Let’s add this to the growing list of entrepreneurial myths.

In reality, new ventures get most of their early capital from personal savings, personal credit cards, friends and family, and cash flow from the business. Banks typically come into play much further down the road, but not for lack of trying. If you are in the early stages of your new business, do not waste your time dealing with banks. Even if getting a bank loan were possible, it should still be avoided. Keep reading to learn why.

The Odds are Stacked Against You

Having secured business financing from banks in the past I can tell you it is extremely time consuming, and unless you can show 2 to 3 years of positive cash flow, you chances of securing a loan are slim to zero. The amount of information required is ridiculous, and just when you think you’ve handed over everything, they request even more information. Weeks later you get the dreaded no. Been there. Done that. It ends up being a huge waste of time that could have been spent marketing and selling.

In the event you are “lucky” enough to get a loan, the bank will require significant collateral in the way of receivables and / or your personal property. By personal property, I mean your house. One of the benefits of incorporating is to protect your personal liabilities. After all of that work, many entrepreneurs turn over their homes as collateral to banks in order to secure business loans. Not only does this strip away the corporate veil, it blows it to smithereens.

Your Confidence Will Lead You Astray

One of the greatest assets for new entrepreneurs is their confidence and optimism. The positive energy is contagious and goes a long way in helping generate buzz around your product or service. But when it comes to finances, this sort of optimism can be your worst enemy.  Overconfidence in future success can cause inexperienced business owners to agree to just about any terms. The over confident entrepreneur thinks, No problem. We’re going to hit it big anyway. Unfortunately, for most entrepreneurs success will not come quickly or easily.

Lack of Experience

New entrepreneurs simply do not have the experience to sit across the table from a seasoned loan officer who eats new entrepreneurs for lunch. New entrepreneurs are in too much of a hurry to get their hands on cash. Because of this haste, they will not force multiple banks to compete for their business. Unfortunately for most new entrepreneurs at this stage, the mind set is more like, Wow I can’t believe they are giving me money! I better take it before they change their mind! 

If you don’t trust my words, then trust those of Howard Shultz, the CEO of Starbucks. Here’s what he says in his book “Pour Your Heart Into It”, a book I highly recommend for all entrepreneurs:

“Another important thing I learned during that difficult time was that taking on debt is not the best way to fund a company. Many entrepreneurs prefer borrowing money from banks because doing so allows them to keep control in their own hands. They fear that raising equity by selling shares will mean a loss of personal control over the operation. I believe that the best way for an entrepreneur to maintain control is by performing well and pleasing shareholders, even if his or her stake is below 50 percent. That risk is far preferable to the danger of heavy debt, which can limit the possibilities for future growth and innovation.”

Seeking bank funding eats up precious time with very little pay off. In a post on my own blog, I discussed the top sources of funding for new entrepreneurs. If you need funds, it is best you start there. The odds are far greater than dealing with banks.

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