id33b1: Up Market

luni, 18 iunie 2012

Up Market

Up Market


How to Lead Through Disruption

Posted: 18 Jun 2012 08:00 AM PDT

“The frequency, depth, and abruptness of change in the world today means that you will be frequently shaping and reshaping your business so that it fits with the ever-changing landscape in a way that delivers your moneymaking aspirations.” – Ram Charan

The old model of executive leadership often revolved around being able to “stay the course through adversity.” In the age of disruption we’re living in, it’s time to update that model. We need leaders who are far more adaptable and know when to quit earlier, rather than staying the course.

This is not to say that we need less committed leaders, but rather, that committing to a strategic vision and position is different than sticking to a course of action. Leading through disruption requires a much keener perception of small changes that might be the signal for big changes — and acting faster.

This change in leadership is the difference between leading a team across plains and leading them across a frozen lake. The journey across the plains will be arduous and will require tenacity, vision, and forward-planning — and it’s counter-productive to continually be changing courses and back-tracking. You need a leader with the “stay the course” mindset for this type of journey.

Most small and micro business journeys are much more similar to walking across a frozen lake. Urging your team to continue at the same rate in the same direction when you see a crack emerging in front of you spells doom for the entire team and mission. Remaining in place can be just as precarious.

The business leaders who will continue to flourish in this century are the ones who embrace the fact that they don’t actually know the right course of action at any given moment, and move their team forward across the ice anyway. Markets are changing faster, business practices are shifting as soon as they surface, and more competitors are entering the market better equipped than they ever have been before. How most of our businesses will look in five years is unimaginable, and not just because the ice is melting or changing — the lake itself is changing.

In the world we’re in, “staying the course” just won’t do. Flexibility, observation, and fast communication and coordination are the tools of the successful executive.

How are you embracing these tools in yourself — and what are you doing to enable your budding leaders to navigate across the frozen lake your organization is on?

Image credit: Alaskan Dude

Top 10: Upmarket Articles June 10-16, 2012

Posted: 18 Jun 2012 05:00 AM PDT

Today’s top 10 selection is a spectacular set of remarkable business advice, and there’s nothing better for your Monday morning read — along with your coffee, tea, or A.M. pick-me-up of choice, of course. These are our most-viewed articles of last week: Twitter, motivation, human business, writing for the right audience, solving problems, choosing clients, lean startups, achieving greatness, working consciously and leading with social marketing. Choose a few, or read them start to finish — and tell us what you think!

 

  • Does Twitter Prompt Good Conversation?

    1. Does Twitter Prompt Good Conversation?

    Sarah Kathleen Peck and Kevin F. Adler ask: Is Twitter capable of conveying the nuances of human emotion? Can this tool engender meaningful conversation?

  • The Neurology of Motivation

    2. The Neurology of Motivation

    Neuro-biz-ology, from Jen Waak: In its simplest form, motivation is a choice between two outcomes. In your brain, you balance the short and long-term costs and rewards of various options, and make a decision. And oftentimes short-term interests win out over long-term interests…

  • Pay Attention & Build Something That Matters

    3. Pay Attention & Build Something That Matters

    Every single experience we have, in or out of work hours, teaches us more about what it’s like to be human. That understanding of human beings — ourselves and other people — is what allows us to build truly meaningful and impactful businesses.

  • Writing For Trolls Only Makes Them Bigger

    4. Writing For Trolls Only Makes Them Bigger

    Amy Harrison brings us her experience: Whenever you publish content you risk criticism — but if you focus too much on criticism, too much on what someone thinks is "wrong" with your business, you can weaken your copy.

  • True Entrepreneurship is About Solving Problems

    5. True Entrepreneurship is About Solving Problems

    True entrepreneurship is about providing value and solving real problems. Derrick Jones explains how some of the greatest successes started out as someone simply looking for a solution to their own problem.

  • Just Say No To Potential Clients Who Don't Match Your Vibe

    6. Just Say No To Potential Clients Who Don't Match Your Vibe

    Lisa Berkovitz’s Sweet Spot: The time and energy required to market to, enroll and serve clients or customers that are not in strong alignment for you is greater than the benefit received from the short-term dollars coming in the door from those people. Your passion, enthusiasm, focus and confidence are all affected by the people you engage with in your business.

  • Actionable Insights: The Lean Startup

    7. Actionable Insights: The Lean Startup

    Want to learn more about Eric Ries’ book, The Lean Startup? Don’t miss this very first episode of Chris Taylor’s Actionable Insights — a fast, informative video that pulls great ideas from this cutting edge business book, and shares them in 3 minutes or less.

  • Being Average When You Could Be Great

    8. Being Average When You Could Be Great

    The message is clear: While you are rocking the boat, everyone else just feels seasick. So what do we break the cycle of mediocrity? Eric Barrett thinks there are 3 steps we can take to start that process — and you can make your own choice. Be average, or work for a chance to be great?

  • The Art of Conscious Living

    9. The Art of Conscious Living

    Diane Bolden brings this to our attention: Perhaps as we become more aware of the degree to which we are really showing up, we can begin to gauge how much of our lives we are truly living. And then we can consciously create — and enjoy — lives worth living for. What impact will this have on your business?

  • Startups: Lead with Social Marketing

    10. Startups: Lead with Social Marketing

    Michelle Fitzgerald explains that the conversation in business is less about whether you should have a website or whether you should use Mailchimp versus Constant Contact as your small business email provider. Now the conversation is about how quickly and effectively you can start conversations about, with and for your new product or service. And today… the answer is to lead with social marketing.

Listen Between the Lines

Posted: 18 Jun 2012 02:00 AM PDT

As salespeople we're taught how to respond to objections. There are carefully crafted responses to every objection a potential buyer can raise. But skillfully responding to objections isn't the same as active listening. Active listening means understanding the reason behind the objection.

When a customer says, "It's not in my budget right now," you could convince him that it is. But what if you said, "That's interesting. People with budgets usually have a plan or goal. Would you mind sharing yours?" By listening to their goals and plans you have an even better idea of where your product fits in, or if it fits in. More importantly, you get to see if the customer really needs your product or not. If they don't, don't sell it to them. You'll only create resentment.

If you can honestly show them how your product will help them, you'll create loyalty. But you can't get there unless you listen, really listen between the lines. Forcing round pegs into square holes is possible, but not effective or efficient. Ask questions that get to the heart of the need. Instead of asking, "What kind of car are you looking for?" try asking, "What do you see yourself doing in a car, commuting, shuttling kids to soccer, shopping, hauling?" Get a sense of who your buyer is and what they really need, not just how much he/she has to spend.

A smart salesperson listens with their heart.
~ Bob Poole

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