The truth about engagement

June 22, 2012 issue Subscribe  |   View online   The truth about engagement By Joseph Carrabis Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's a template to help you connect with consumers digitally. 5 signs your online customers are cheating on you By Mark Simpson Our booming digital age makes it easier for consumers to be disloyal -- and get rewarded for doing so. Find out how to keep your customers and attract new ones. How data can drive better creative By Michelle Van Santen The more you know your customers, the deeper and more meaningful the relationship. Here's how to turn information into highly targeted creative. LATEST BLOG POSTS More posts Why Being #2 Might Be Better By Julie Roehm "We're #1!" The chant of most sports organizations, businesses, and playgrounds alike may in fact be training us to fail? Provocative, I know, but there seems to be at least some merit to the idea. Have you read "Outliers" by Malcolm Gladwell? If you... How email marketing gone wrong can be made right By Jennifer Marlo Today is my birthday. I mention this not just because I love the attention (oh, and do I ever), but because I was bombarded this morning with birthday emails from all sorts of companies: wine distributors, individual vintners, various yoga and... Take Advantage of Social Customer Service By Jessica Sanders Social media is becoming a much more important part of business; from marketing to customer engagement, it's a necessary evil for every company, big or small. While businesses set out to take on social media as a means to increase marketing efforts,... The Guy Under the House By Doug Weaver Many homeowners share the experience or the fear of the guy under the house. He may be that exterminator who emerges from that dark crawly place under your fixer-upper and says, "I've got bad news...worst case of termites I've seen in a long time." Or... Video vs. Audio Webcasts: What option is best? By Dan Roche You've decided to utilize webcasting for your communication needs. That's the good news. The not so good news -- you're undecided when it comes to using audio or video for your presentation. There are certainly benefits to both methods, but here are a few... Measuring The Cost Of A Cyber Attack Waged Against Small Businesses By Drew Hendricks $188,242 is the average cost a small-medium business must incur from a cyber-attack. Within two years after such an attack, 90 percent of small businesses are forced to close permanently. Small businesses shouldn't have to deal with this financial burden... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 9 startups that marketers will love 3. 12 videos that went viral this month 4. 5 classic marketing campaigns gone digital 5. 3 brands that failed with QR codes SUMMIT COVERAGE More photos Dan Perez, VP, CPG Sales, Epsilon Jesse Missad, Associate Director, Starcom MediaVest Group Eric Stein, EVP, Online Solutions, Epsilon See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Rosa Terrazas Director of Publishers & Communities, Federated Media Publishing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.