id33b1: The Taylor Hicks School Of Marketing Hard Knocks

joi, 7 iunie 2012

The Taylor Hicks School Of Marketing Hard Knocks

I can't say I've ever watched American Idol.

It's not given a lot of coverage in the UK and I watch
enough karaoke singers being told they sound "just like
Aretha Franklin" on our version of The X Factor.

So, it won't come as any surprise to you that I hadn't
really heard of Taylor Hicks, the winner in 2006.

But, after reading about his rise, fall and subsequent
rise again in the book Celebrity, Inc. by Jo Piazza, I
believe he is the perfect example of the attitude needed
to succeed as an Internet Marketer.

Here's why...

Despite winning the show and selling over 700,000
albums, Hicks was labelled a "dog" in industry terms -
he wasn't a money-maker for his record label.

Instead of quitting the industry, he financed his own
record label and produced his second album.

He knew he had a fanbase - more people voted for him to
win Idol than voted in the presidential election...

It was just a case of reaching them.

Hicks didn't have the cash to finance his own tour...
but that didn't stop him.

Instead, he joined the national tour of Grease in the
role of Teen Angel.

Following each performance, Hicks performed songs from
his new album in his own miniature concert...

And then personally sold the album, merchandise and met
fans in the lobby.

Night after night he did this and after 18 months Hicks
sold-by-hand 100,000 copies of his album...

And came into direct contact with over two million fans.

Hard work, yes, but it earned him $3.5 million...

And with no record label creaming off a huge percentage,
it was all his.

Hicks' determination paid off...

That "dog" had its day.

He officially released his second album, made television
appearances and this month becomes the first Idol
contestant to secure a residency in Las Vegas.

What worked for Hicks was tireless and relentless
follow-up...


Creating a demand for his product.

You can do exactly the same as an Internet Marketer.

Better still, you don't have to hit the road for a
year-and-a-half, leaving your friends and family behind.

With email, you can communicate with your audience every
single day...

Without even leaving your house!

Stuck for something to say?

As an Inbox Rockstar member, you can download a minimum
of 20 "fill in the blanks" email marketing templates
every month!


It will be music to your subscriber's ears!

Click Here For Inbox Rockstar

Talk Soon,

David Walker

P.S. Get attention, build your brand and make money
online:

Click Here For Inbox Rockstar
 
 
 
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