How to really measure engagement

June 15, 2012 issue Subscribe  |   View online   How to really measure engagement By Nicole Rawski Understanding how consumers interact with your brand online is the new Holy Grail for marketers. Use these tips to interpret the metrics of engagement.  3 steps to avoiding disastrous ad placements By Ron Elwell An ad placed alongside inappropriate content can be a brand's worst nightmare. Here's how to deliver relevant content to the right consumer. What you need to know about online video RTB By Michael Shehan Real-time bidding (RTB) for online video is poised to explode over the next 18 months. Read about your options in this article. New brand opportunities on Xbox LIVE With Shawn McMichael With a click-through rate that dwarfs Facebook's and 40 million active users, Xbox LIVE is an attractive option for brands. Here's what you need to know. LATEST BLOG POSTS More posts Converting Your Facebook Personal Profile to a Business Page? Consult a Copywriter By Tara Meehan Recently, Facebook made a key change to its Terms of Use, which stands to impact millions, potentially even billions, of user accounts worldwide. How's that for an attention grabber! Personal profiles can no longer be used to solicit business or money... Right Hand…Meet Left Hand! By Doug Weaver I'm not generally inclined to comment in this space on the decisions of any particular company, but the events of the past two weeks at Microsoft have left me anxious and mystified. But it turns out Microsoft probably already knew that and may soon be... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 brand videos you can't miss 3. 3 brands that failed with QR codes 4. Why DMPs are the keystone of data-driven marketing 5. How 5 brands connected (or didn't) with dads SUMMIT COVERAGE More photos Casey Dennehy, Regional Director, Western Sales, Verve Wireless Todd Ulise, Vice President, PocketLead/GoLive! Mobile Eden Hildenbrand, Director, Western Sales, Verve Wireless See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Michelle Salater CEO, Sumèr See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.