How 5 brands connected (or didn't) with dads

June 8, 2012 issue Subscribe  |   View online   How 5 brands connected (or didn't) with dads By Kyle Montero As fathers increase their social presences online, the "doofus dad" stereotype is catching widespread flack. Here are brands that missed the mark and others that hit the target when marketing to dads. 7 reasons why Pinterest is unique for marketers By Bonnie Kintzer With "essential" social sites popping up like weeds, marketers are challenged to choose the right ones. Here's why Pinterest should definitely be a part of your brand's social media strategy. How to lower your CPA By Marc Poirier Search marketing is a powerful tool, but it comes with some problems. Here's how to combine search with display to make informed decisions, increase sales, and lower your overall CPA. LATEST BLOG POSTS More posts Business Tips From The Google+ Trenches By Jessica Sanders As someone who's taken a stagnant Google+ page and made it engaging and successful, I can say that it's not easy. While Google+ is a great platform, and certainly up and coming, it's not easy to break into as a business; Facebook is built around... NOW Do You Hate the Click? By Doug Weaver A couple of weeks ago, the Association of National Advertisers issued a press release to announce this little pearl:"Two-Thirds of Global Marketers to Change Agency Compensation." According to a survey of ANA members, performance based compensation... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 hot Apple rumors 3. The Facebook metrics you need to know 4. 10 entertainment brands that "get" social 5. 7 reasons why your agency pitch doesn't work SUMMIT COVERAGE More photos Erica Plotkin, Associate Media Director, The Martin Agency Jesse Missad, Associate Director, Starcom MediaVest Group Lindsay Stewart, Sr. Account Executive, MaxPoint Interactive Kym Lewis, Senior Director of Strategic Sales, ClearSaleing See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Sales - due to expansion, many levels available Communications Manager Event Coordinator, iMedia Communications Sales Executive Freelance Traditional Media Planner and Buyer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Steve Patrizi Chief Revenue Officer, Bunchball See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.