The Facebook metrics you need to know

June 6, 2012 issue Subscribe  |   View online   The Facebook metrics you need to know By Doug Schumacher Facebook is changing marketing -- including how we measure its effectiveness. Here's what you need to know about engagement and transaction metrics on the platform. 5 tips for creating tablet apps that people love By Amanda Van Nuys Many marketers are looking for ways to extend their brands to the tablet, but most don't know how to create apps that drive results. Here's how. How will DoubleClick stack up? By Rebecca Lieb Yesterday, Google announced its commitment to going full-bore into the stack wars with the biggest upgrade in DoubleClick's history. Here's the inside scoop on what this means for advertisers. LATEST BLOG POSTS More posts Disruption: What Digital Does Best By Tom Hespos Where do you think it's all going? This is the question I get asked more than any other. Usually, it's in reference to the shiny object du jour or a trend within digital media. But sometimes it's fun to climb right up to 60,000 feet and think about the... Picture This: Facebook is Your New Brand Role Model By Jonathan Gardner Everyone agrees that last months IPO was not Facebook's most shining moment. Although this will not be the company's greatest legacy, there's one lesson we can all take away from the still-innovating social network and its recent maneuvers: The road to... How gaming can teach you decision-making skills By Chloe Della Costa Games and gaming elements are becoming useful for a variety of industries. Rather than solely providing amusement, "serious" games from WILL Interactive are meant to help players make better life choices. The company creates Virtual Experience... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 hot Apple rumors 3. 5 ways to convince your boss to invest heavily in social 4. 10 entertainment brands that "get" social 5. A quick and dirty guide to social commerce SUMMIT COVERAGE More photos Jacob Pearson, Associate Media Director, Integrous Marketing, LLC Martin Crawford, VP South, Centro See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Sales - due to expansion, many levels available Communications Manager Event Coordinator, iMedia Communications Sales Executive Freelance Traditional Media Planner and Buyer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Steve Patrizi Chief Revenue Officer, Bunchball See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.