9 startups that marketers will love

June 20, 2012 issue Subscribe  |   View online   9 startups that marketers will love By Jim Nichols The most successful brands are particularly adept at finding the startups that are going to make a big difference in the marketing landscape. Consider these companies that hold great promise. How to choose the right attribution model By Ted Rooke Attribution models help determine the relative value of each digital channel in delivering conversions. Here's how to assess which model is right for you. The pros and cons of Facebook's Timeline By Craig Robinson Advertisers are flocking to Facebook in droves, but Timeline comes with problems. Here are the benefits and disadvantages of the new format. LATEST BLOG POSTS More posts Building Your Brand With LinkedIn By James Trumbly With more than 100 million registered users, LinkedIn is the number one professional networking website online today. As the popular site becomes more commonly referenced as a hiring and promotion resource, businesses should be familiar with how... To Tame Digital Chaos, Chart Your Digital Ecosystem By Shaun Quigley Now, more than ever, brand storytelling is driven by digital media.But the digital landscape is chaotic. Its a highly fragmented universe that includes online video, display, search, mobile apps, social commerce, interactive TV, gaming and more.... Celebrities Are Killing Your Twitter Marketing Campaign By Adam Leiter Because of their massive audiences and follower fanbases, celebrities on social media - Twitter in particular - have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that brand marketing... How to build relationships through social media By Alexandru Rotaru For every five minutes spent on the internet, one is dedicated to social networking sites. This is what a survey carried out by comScore in October 2011 says and it clearly shows that internet users now consider social media as an everyday tool, just... Why are tracking and targeting in mobile so different from online? By Scott Swanson One of the biggest misconceptions in mobile advertising is around the question of whether its possible to target and track users the exact same way that in mobile as its done in online advertising. The cold, hard truth is that online targeting and... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 3 brands that failed with QR codes 3. 5 classic marketing campaigns gone digital 4. How to harness the incredible potential of blogs 5. How to really measure engagement SUMMIT COVERAGE More photos Erica Plotkin, Associate Media Director, The Martin Agency Jesse Missad, Associate Director, Starcom MediaVest Group Lindsay Stewart, Sr. Account Executive, MaxPoint Interactive Kym Lewis, Senior Director of Strategic Sales, ClearSaleing See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Rosa Terrazas Director of Publishers & Communities, Federated Media Publishing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.