7 reasons why your agency pitch doesn't work

June 7, 2012 issue Subscribe  |   View online   7 reasons why your agency pitch doesn't work By Jim Nichols You've got the capabilities and the passion, so why aren't your prospects choosing you? Here's why what you're saying is falling on deaf ears. Common misconceptions about social listening By Scott Fiaschetti Social listening tells us a lot about what people are saying about a brand. But how do we take action on these insights? Consider this new way of thinking. Simple tips for keeping up with new platforms With Bart Steiner How long does it take you to play catch-up when the newest Pinterest, Highlight, or Facebook comes into vogue? Here are some ideas for making the process easier. LATEST BLOG POSTS More posts In The Wake of Facebook, Remember Your Brand Pillars By Jessica Doban As we all question what will happen to Facebook, it seems that many have become focused on being the "it" thing now, and not being remembered as the one and only. Emblazoned with an imprint of a sextant, the white-bound book with attached grey bookmark... Passion Speaks Louder Than Clicks By Cliff Medney While Facebook has been dominating the news the past two weeks - GM saying no mas to $10 million in paid media, the market/investors saying IPNO (no!) to $38 a share, and many interesting stories of the personal and financial lives of Facebook... Preparing for Digital Marketing in 2016: An Organizational Optimization Odyssey By Scot Wheeler A look at any analysis or forecast of advertising spending shows that spending on digital advertising is growing faster than any other channel. This year, online spending has surpassed print spending for the first time ever, and forecasts from... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 hot Apple rumors 3. 10 entertainment brands that "get" social 4. 5 ways to convince your boss to invest heavily in social 5. The Facebook metrics you need to know SUMMIT COVERAGE More photos Brandon Kuhl, Director of Sales, MediaMind Heather Goeld, Director, Sales, Adara Media Sean Cotton, Interactive Director, True Media See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Sales - due to expansion, many levels available Communications Manager Event Coordinator, iMedia Communications Sales Executive Freelance Traditional Media Planner and Buyer Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Steve Patrizi Chief Revenue Officer, Bunchball See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.