5 rules for partnering with startups

June 4, 2012 issue Subscribe  |   View online   5 rules for partnering with startups By Karen Macumber If you want to find "the next big thing" before your competitor does, you might want to consider forming a partnership with a tech startup. Follow these guidelines to get started. How to successfully navigate the new digital landscape By Joe Zawadzki Moving product off the shelf is the ultimate goal, and the digital ecosystem is now in a position to deliver. But it will take teamwork. Here's why. How to boost your mobile app's popularity By Assaf Kolirin With thousands of new apps cropping up every month, getting yours noticed requires a sound marketing strategy. Here's how to leverage word of mouth to elevate your app above the rest. LATEST BLOG POSTS More posts Google Analytics: Understanding Traffic Sources By Arden Kaley Traffic Sources identify where your visitors come from. The following blog post goesthrougheachmediumthroughwhich a visitor can arrive to your website. This blog will cover an overview as well as custom tracking codes.Traffic Sources > Sources >... Strategies for Faster, Cheaper Localized Marketing By Ashley Furness Marketers have long used locations as mode for making a national brand relavant. Unfortunately, creating unique campaigns for every location is expensive, time consuming and difficult to manage.As a result, national brands have often looked to... When it Comes to Google, What Should SEO's Focus On? By Samantha DeVita At R2integrated, we often get a lot of questions on how Google looks at your site, what ranking signals should you or should you not focus/worry about. So, heres a quick and dirty list to help get you started.Focus on the reason why people would link... Creativing :: New Facebook Page features, the power of Open Graph, and 3-D printings legal dilemma By Doug Schumacher News pointing to the future of marketing, from the co-founder of content strategy toolZuum.Facebook Ads, Do They Work or Is GM Being Rash? Wrong Questions.More thoughts on the GM/Facebook issue. This article makes a lot of points, but what I find... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. How to make the "mom connection" with Specific Media 3. 5 ways to convince your boss to invest heavily in social 4. A shopper marketing cheat sheet 5. 20 web TV shows we're watching SUMMIT COVERAGE More photos Jennifer Wainwright, Channel Marketing Manager, Valvoline Instant Oil Change Cathleen Ryan, Group Manager - Social, Mobile & Emerging Media, Intuit See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Freelance Traditional Media Planner and Buyer Interaction Designer US - Content Editor Digital Media Strategist Senior Merchandising Director Account Manager - SEO & SQL Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Steve Patrizi Chief Revenue Officer, Bunchball See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.