5 classic marketing campaigns gone digital

June 18, 2012 issue Subscribe  |   View online   5 classic marketing campaigns gone digital By Matt Jacobs Truly great marketing is timeless. Check out these classic campaigns that recently received digital facelifts. Why the future of marketing relies on social By Curtis Hougland Antiquated marketing tactics are ineffective and impede brand growth. Here are the new shifts in consumer behavior that will make you rethink your marketing approach. 4 ways to make metrics actionable By Dan Darnell Metrics are a top priority, but acting on data is a complex process. Here's how to transform your organization into a well-oiled, metrics-driven machine. LATEST BLOG POSTS More posts Relevancy Redefined–Get back to building brands via mobile By Marcus Startzel This week, at the Mobile Marketing Forum in NY, I spoke about getting back to building brands. Mobile will be the first, if not the only way that people experience brands, and it's happening today. How we choose to react and plan to that is our choice.... Creativing :: Turn your words into images, The best interactive video Ive seen yet, and Facebook + Apple By Doug Schumacher Translate your words into Google images. This is impressive. Take any string of words and translate it into the corresponding Google images. The link is... MOST READ ARTICLES 1. A social media planner's guide to pleasing the boss 2. 10 brand videos you can't miss 3. 3 brands that failed with QR codes 4. Why DMPs are the keystone of data-driven marketing 5. How to harness the incredible potential of blogs SUMMIT COVERAGE More photos Tim Taylor, Sales Director, Magnetic Michael Schneider, Director of Sales - East, RMM Online See who else went...   Join us at these upcoming events Full calendar »   Entertainment Summit Jun 26, 2012 Hollywood, CA Summit info Brand Summit Sept 9-12, 2012 Coronado, CA Summit info Breakthrough Summit Oct 14-17, 2012 Austin, TX Summit info   Advertisement     LATEST JOBS More jobs Media Director / Associate Media Director Mgr, Digital Content Digital Strategy Sales Communications Manager Event Coordinator, iMedia Communications Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Rosa Terrazas Director of Publishers & Communities, Federated Media Publishing See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! The email address for your subscription is rssb3@3xchange.info. To unsubscribe or change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Navid Davani.