| |  | | | | | | The retargeting myth |  | | By Rebecca Lieb In theory, RTB makes retargeting more scalable, and it enables rapid optimization and creative testing. But reality often differs considerably. Here's why. | | No More Boohoo for Yahoo? |  | | By Jeff Hirsch Appointing Michael Barrett as Yahoo's head of revenue has been touted as a great move by the beleaguered company. While it absolutely is, why is this so important? First off, interim CEO Ross Levinsohn is in the process of rolling out a strategy that... | | Foursquare says goodbye to gamification with new redesign |  | | By Chloe Della Costa With its recent redesign, Foursquare has shifted its focus from check-ins and badges to social updates, deals, and algorithmic recommendations. The app was long overdue for a revamp. Once popular with users wanting to check in to locations, compete,... | | An emerging platform on an emerging platform |  | | By Jennifer Okula On a recent business trip in Detroit, a last minute meeting cancellation gave me the opportunity to visit the Henry Ford Museum. One of the exhibits I enjoyed was the "Driving America" exhibit, which showcased the influence of the automobile on... | | Turning Brand Engagement into Brand Marriage |  | | By Barbara Apple Sullivan Wedding season is here, and brides and grooms everywhere are making what is hopefully the most significant and lasting commitment of their lives. But in today's world, a lifetime of loyalty requires more than love: A lifetime of loyalty means hard... | | | Advertisement  | We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! | | |
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